INTERNET PROVIDER BANKS ON STRATEGIC ALLIANCES.Byline: Jason Z. Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. Staff Writer Forging alliances with such varied partners as Fleet Financial Services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. and Quepasa.com, free Internet service An ISP that provides access to the Internet without charge to the user. The service is supported by advertising which appears on a special version of the user's browser and cannot be eliminated. NetZero (www.netzero. provider NetZero is positioning itself to dominate the sector, Chief Executive Officer Mark Goldston said Monday. The company is trying to exploit its many revenue streams while providing users a convenient and simple means of accessing the Internet, Goldston said. ``The grand plan is that we're firmly committed to being one of the two dominant players in the (Internet service provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. ) space,'' Goldston said. ``We're committed to building NetZero into a powerful and ultimately profitable company. To do that, we need to continue to forge these types of relationships.'' On Wednesday, NetZero announced a deal with Latino-oriented portal Quepasa.com, the latest in a series of alliances and partnerships. Under the Quepasa deal, NetZero will offer its subscribers the ability to specify Quepasa.com as their start page and the option of viewing their content in English or Spanish. Goldston said the partnership is a way for NetZero to reach the growing Latino population while offering its advertisers the ability to target Latino users. ``The goal of the alliance was to provide free Internet access See how to access the Internet. for this massive U.S. Hispanic market, which today numbers 33 million people,'' Goldston said. ``Of those, 13 (percent) to 14 percent are online and 36 percent plan to buy a computer within the next year.'' In addition to the alliance with Quepasa.com, NetZero also has joined with Fleet Credit Card Services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card. in a co-branding agreement and Weather.com in a deal that makes it the exclusive ``speed-dial'' weather site through NetZero's Zero Port service. Also Wednesday, NetZero joined with Emazing, a Kentucky-based company that will provide requesting users with daily targeted e-mails of news and other information. Despite all of the partnering activity NetZero is engaged in, its stock suffered slightly Wednesday when Yahoo and Kmart announced their own partnership under which the two companies will join to offer free Internet service. Goldston said he isn't worried. ``I don't think they pose much of a threat at all. It validates the notion of free Internet access,'' Goldston said. ``Clearly, the first mover mover /mov·er/ (moo´ver) that which produces motion. prime mover a muscle that acts directly to bring about a desired movement. . . . has proven to be the dominant brand.'' |
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