INTERNATIONAL FAMILY ENTERTAINMENT ENDS DISCUSSIONS TO ACQUIRE MAJORITY STAKE IN DIGITAL CELLULAR TELEPHONE COMPANY IN PAKISTAN.

VIRGINIA BEACH, Va.--(BUSINESS WIRE)--March 4, 1996--M.G. "Pat" Robertson, chairman of International Family Entertainment, Inc. ("IFE") (NYSE: FAM), today announced that IFE's subsidiary, Mobilink Partners, Inc., ("Mobilink") has terminated its stock purchase agreement to purchase a majority interest in Pakistan Mobile Communications Ltd. ("PMCL") from Motorola International Development Corporation ("MIDC"), a subsidiary of Motorola, Inc.

Mr. Robertson said, "While we continue to believe an investment in PMCL would offer significant potential, both financially and as another step toward a greater presence in the Asian marketplace, we decided, after a thorough review, to focus IFE's resources more directly on programming-related businesses in the region. IFE continues to have a primary goal of becoming a leading worldwide provider of family entertainment."

International Family Entertainment, Inc. owns and operates an array of entertainment assets. Four cable television networks, The Family Channel, The Family Channel (UK), The Family Channel De Las Americas and FIT TV, provide high-quality entertainment and information programming that emphasize traditional values and can be enjoyed by the entire family. MTM Entertainment, Inc. is engaged in the development, production and distribution of television series and other programs throughout the world. The Family Channel is one of the nation's largest advertiser-supported basic cable television networks, reaching approximately 99% of all cable households and 67% of all television households.

CONTACT: International Family Entertainment, Inc.

David R. Humphrey, 804/459-6110