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INTERACTIVE ELECTRONICS CORPORATION OPENS FIRST GAME POWER HEADQUARTERS(TM) IN NEWTOWN, PA.

 /ADVANCE/ PHILADELPHIA, Nov. 11 /PRNewswire/ -- Steven Apple, vice- president of communications and new business development, announced the opening of the flagship Game Power Headquarters retail location in Newtown, Pa.
 Game Power Headquarters is the first in the interactive retailing industry to combine renting, selling, buying and trading of all forms of entertainment-oriented software.
 "We realized over a year ago that in order to keep up with the demands of a more sophisticated consumer, the home entertainment market must become increasingly interactive," said Apple.
 "The video game market by itself is approaching $6 billion and is expected by the year 2002 to reach well past the $10 billion mark. We feel that the timing is perfect to develop a chain of stores servicing this growing market," Apple said.
 Providing consumers with a total interactive experience, Game Power Headquarters is more than a high tech game store. It's a total experience from its attention-grabbing interactive kiosk where customers can play all forms of software, as well as an all-encompassing selection of Sega/Genesis, Nintendo, Super Nintendo, Game Boy, Game Gear, Phillips CD-i, Panasonic 3DO, Apple and IBM computer software including CD-ROM products.
 Mr. Apple said the immediate plans call for approximately 100 Game Power Headquarters stores to be opened during the next 12 months.
 Game Power Headquarters will rent its software for $3.99 for three days.
 The stores will also stock a complete selection of comic books, trading cards, game accessories and licensed entertainment novelties.
 InterActive Electronics Corporation trading as Game Power Headquarters shares common ownership with West Coast Entertainment, the franchisor of more than 500 West Coast and National Video stores nationwide.
 /delval/
 -0- 11/11/931700
 /CONTACT: Steven Apple, vice president of communications and business development, of West Coast Entertainment, 215-677-1000, ext. 282/


CO: InterActive Electronics Corporation ST: Pennsylvania IN: SU:

MS-JM -- PH037 -- 1933 11/08/93 17:28 EST
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Publication:PR Newswire
Date:Nov 8, 1993
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