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INTELLIGENT ELECTRONICS OPENS THREE BIZMART SUPERCENTERS, ENTERS EAST COAST MARKET

 INTELLIGENT ELECTRONICS OPENS THREE BIZMART SUPERCENTERS,
 ENTERS EAST COAST MARKET
 EXTON, Pa., Feb. 18 /PRNewswire/ -- Continuing the company's supercenter rollout plan, Intelligent Electronics (NASDAQ-NMS: INEL) opened two BizMart supercenters and one megacenter Sunday, Feb. 16.
 The introduction of the company's new megacenter in Virginia Beach, Va., marks Intelligent's entrance into the east coast marketplace. The two newly opened supercenters in Modesto, Cal., and Austin, Tex., complement BizMart's current offering in these markets.
 Intelligent Electronics' supercenters and megacenters operate under the chain name of BizMart in the Midwest, Southwest, East, and West. Since acquiring BizMart in June 1991, Intelligent has opened 17 new BizMart supercenters, bringing the current store count to 75. As of Nov. 22, 1991, the company had enhanced and reformatted all its BizMart supercenters and megacenters to provide total office productivity solutions, featuring competitively priced, name-brand computers and peripherals from Apple, Compaq, Hewlett-Packard, IBM, NEC Technologies, and Toshiba.
 According to James Berk, chief executive officer of Intelligent's Consumer Retail Division, "Customers are responding enthusiastically to our office productivity concept. New stores are experiencing strong sales, and existing stores are consistently reporting strong year over year same store sales growth." Berk added that the company is on schedule with its plan to open 100 BizMart's by October 1992.
 Intelligent offers its network of more than 1,500 systems resellers and affiliates an opportunity to franchise computer departments in BizMart supercenters under a store-within-a-store arrangement. At date of opening, two of the three new centers had franchisees in place.
 Robert Heidel, a participating franchisee in the Virginia Beach supercenter, spoke enthusiastically about the franchise plan. "My partnership with the BizMart supercenter is a win-win-win situation. Customers win the exceptional technical and sales expertise of my experienced staff; Intelligent wins added sales of office products at a reduced cost of operation; and my company wins new sales to new customers in a new market environment."
 Intelligent Electronics, Inc., is a leading source of office productivity solutions. Its network of retail supercenters and systems resellers serves more than 700 business communities in the United States. The $1.9 billion company recently announced a 2-for-1 stock split, and on Feb. 13, the company issued one common share for each share held to holders of record Feb. 6.
 /delval/
 -0- 2/18/92
 /CONTACT: Patrice W. Johnson, vice president of Intelligent Electronics, 215-458-6706/
 (INEL) CO: Intelligent Electronics, Inc.; BizMart ST: Pennsylvania, Virginia IN: REA SU:


CC -- PH001 -- 9723 02/18/92 08:04 EST
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Publication:PR Newswire
Date:Feb 18, 1992
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