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INTELLIGENT ELECTRONICS LAUNCHES PROGRAM TO BOOST SALES

EXTON, Pa., Feb. 13 /PRNewswire/ -- Intelligent Electronics, Inc. (Nasdaq-NMS: INEL) has launched PowerCorps(TM), a new program designed to increase sales of Apple and Apple-related products through Intelligent Electronics resellers.

The new program focuses on solutions for the Macintosh platform in conjunction with multiple solution partners. It includes competitive pricing, special bundle offers, dedicated personnel and increased grid aggregation for participating resellers. It also includes a program to encourage reseller product champions at reseller locations, a customized Macintosh platform communication vehicle, regional product fairs and specialized leasing programs.

"This is the most aggressive Apple platform program offered by any distributor or aggregator, and we believe resellers will enjoy tremendous benefit by participating," said Mark Briggs, president of the Intelligent Electronics Reseller Network Division. "This program signifies our recommitment to Apple and we expect this program to provide opportunities to increase Intelligent Electronics' marketshare of Apple and Apple-related products."

"We are extremely excited about PowerCorps. We believe that this latest strengthening of our relationship with Intelligent Electronics, one of the largest distributors of Apple products in the world, will benefit both resellers and end users alike," said Jim Buckley, president of Apple USA.

Specifics of the program include:

-- Competitive pricing on all Apple product purchases

-- Increased volume aggregation credit on Apple-related products including Radius, RasterOps, Sony, Microsoft, Hewlett-Packard and others.

-- A dedicated support team at Intelligent Electronics initiating regular contact with IE/Apple resellers.

-- A reseller product champion program

-- A customized IE/Apple quarterly communication vehicle

-- Regional end user/reseller product fairs

-- Specialized leasing programs

-- An IE-exclusive program for Apple seed units for key accounts

Headquartered in Exton, PA, Intelligent Electronics provides products, services and solutions to the computer technology industry through its network of independent, value-added resellers and integrators. As a leading distributor of premium technology products in America, INEL provides solutions to network integrators through innovative product management, sales demand generation programs and order fulfillment services.

/delval/
 -0- 2/13/95


/CONTACT: W.E. Walker, VP-Investor Relations & Communications of Intelligent Electronics, 610-458-6668

(INEL)

CO: Intelligent Electronics, Inc. ST: Pennsylvania IN: REA CPR SU:

MK -- PH004 -- 6877 02/13/95 08:37 EST
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Publication:PR Newswire
Date:Feb 13, 1995
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