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INTEL, CREATIVE ARTISTS OPEN COMPUTER LAB.


Byline: P.J. Huffstutter Daily News Staff Writer

Intel Corp. and Creative Artists Agency Creative Artists Agency (CAA) is a talent and literary agency which represents a vast array of actors, musicians, writers, directors, and athletes, as well as a variety of companies and their products.  have launched a multimillion-dollar computer lab aimed to inspire film directors, screenwriters This is a list of screenwriters: A–F
  • J. J. Abrams: , Armageddon, Regarding Henry, Alias, Lost, Felicity
  • Woody Allen
  • Jane Arden (film-director): Separation, The Other Side Of The Underneath
 and others to begin creating art for the digital medium.

Housed at CAA's headquarters, the 2,000-square-foot lab is equipped with a host of PC-based tools, including interactive audio, video and animation technology.

A bank of computers fills one wall, a glittering glit·ter  
n.
1. A sparkling or glistening light.

2. Brilliant or showy, often superficial attractiveness.

3. Small pieces of light-reflecting decorative material.

intr.v.
 array of buttons and switches just waiting to be touched. Opposite that, a secluded se·clud·ed  
adj.
1. Removed or remote from others; solitary.

2. Screened from view; sequestered.



se·clud
 annex an·nex  
tr.v. an·nexed, an·nex·ing, an·nex·es
1. To append or attach, especially to a larger or more significant thing.

2.
 is available for private screenings. Farther down is the ``living room of the future,'' which offers access to a three-dimensional sound system and a Digital Versatile Disk player.

Construction of the lab began in the summer. The two companies refuse to say how much they have spent on the lab, which was scheduled to open today. An Intel spokesman says plans to continually con·tin·u·al  
adj.
1. Recurring regularly or frequently: the continual need to pay the mortgage.

2.
 modernize mod·ern·ize  
v. mo·dern·ized, mo·dern·iz·ing, mo·dern·iz·es

v.tr.
To make modern in appearance, style, or character; update.

v.intr.
To accept or adopt modern ways, ideas, or style.
 the center will push the final bill ``into the millions and millions'' range.

``This will be this town's digital sandbox A restricted environment in which certain functions are prohibited. For example, deleting files and modifying system information such as Registry settings and other control panel functions may be prohibited.  that will allow artists to learn and explore the possibilities of the PC,'' said Hassan Miah, head of the new media division at CAA Caa

See CCC.
. ``Creative people in this town are typically shy when it comes to learning about computers. Here, no one's looking over your shoulder. You can just come and explore.''

But not everyone can come inside and play. The lab is open only to the artists and literary figures who work with CAA or Intel.

``We want to work with artists on the widest, broadest sense,'' said Intel spokesman Tom Waldrop. ``There's no reason why it couldn't be someone from another talent agency.''

The center offers an impressive selection of technological toys, yet everything in the large room is sold to the public through many electronic retail stores. Those behind this joint venture between one of the world's largest computer chip makers and one of Hollywood's biggest talent agencies insist the lab will help artists see new creative outlets from the consumer's perspective.

``We need to provide tools that the public will actually use, not tools that are so expensive that no one will ever buy. And they can't be so technologically complicated that the average person will think, `Why do I need that?' '' said Avram Miller, vice president of Intel and director of the company's business development. ``These are camcorders and audiovisual systems you can buy now at any store. People own this stuff now. Now they want the entertainment to go with the products.''

Yet for all of its cutting-edge tools, the lab is not designed for production work. Instead the center will only serve as a center for ``creative inspiration,'' said CAA's Michael Keithley.

``We want them to come and see what a PC can do,'' Keithley said. ``This is the classroom. If they want to move into a hands-on experience, we can get them the equipment later.''

To highlight the power of the personal computer, the two firms hired director Brett Leonard and his Santa Monica-based multimedia firm L-Squared Entertainment to create an animated, interactive film. The movie, which features a digitized image of Danny DeVito's head, entices the audience to use a wireless mouse to manipulate manipulate

To cause a security to sell at an artificial price. Although investment bankers are permitted to manipulate temporarily the stock they underwrite, most other forms of manipulation are illegal.
 scenes and objects in the film.

Every part of the 20-minute film - from the animation to the post-production - was created and completed on a personal computer, Leonard said.
COPYRIGHT 1996 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:BUSINESS
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Dec 12, 1996
Words:558
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