INTEGRATION IS THE KEY TO LILLY SOFTWARE'S CRM SOLUTION.

Four months after the product release and 65 customers later, Lilly Software finds VISUAL CRM being rapidly adopted by new and existing VISUAL Manufacturing(R) users.

The tight back-office integration and the ease of use of the application has been winning business over industry competitors. "Given the need of manufacturers to get closer to their customer base, CRM has become a key ingredient in today's e-business mix of strategic applications. Mid-market companies needing to tie sales and marketing efforts to back-office operations have enthusiastically received the VISUAL CRM suite," writes AMR Research in its Alert on Enterprise Applications for November 14, 2000.

By offering an integrated solution, Lilly Software eliminates third party application issues and offers companies greater control over their sales and marketing initiatives. Companies recognize the competitive importance of being able to access real-time data about part availability, produce reliable quotes, and provide accurate customer feedback.

Lilly Software Associates, Inc. (LSA) provides a complete line of enterprise and supply chain management solutions for manufacturers and distributors. With its easy-to-use graphical nature, the VISUAL suite of products helps companies capture accurate, real-time data about their business processes using ERP, E-Business, APS, MES, Quality Management, Customer Relationship Management (CRM), and Warehouse Management System (WMS) capabilities. The scalability and interoperability of Lilly Software products allow organizations to choose stand alone VISUAL applications or implement a seamlessly integrated end-to-end solution to meet their business needs. Most VISUAL applications run on Windows NT(R), UNIX(R), LINUX, VMS, Novell(R) or OS400 using SQLBase(R), Microsoft SQLServer, ORACLE(R) or DB2(R)/400 relational databases, and are certified for both AS/400e and Netfinity servers.