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INNOVATOR IN EXERCISE EQUIPMENT SELLS ONE MILLIONTH NORDICTRACK CROSS-COUNTRY SKIER

 INNOVATOR IN EXERCISE EQUIPMENT SELLS ONE MILLIONTH
 NORDICTRACK CROSS-COUNTRY SKIER
 CHASKA, Minn., May 4 /PRNewswire/ -- NordicTrack, the Chaska-based company that invented the cross-country ski exercise machine 16 years ago, is celebrating the sale of its one-millionth NordicTrack(TM) cross- country ski exerciser this May. From a small, family-owned business, NordicTrack has grown into an international multi-faceted manufacturer and marketer of exercise equipment.
 In honor of the contributions NordicTrack has made to the Chaska- area communities and to the state, Minnesota Gov. Arne Carlson has declared May 13 as "NordicTrack Day" in Minnesota. In addition to providing employment for 1,400 Minnesota residents (1,700 nationwide), NordicTrack has made donations to the Minnesota Department of Natural Resources to reforest more than 8,500 acres.
 Festivities marking the sale of the one-millionth NordicTrack cross- country ski exerciser will be held on May 13, at 10 a.m., at NordicTrack's locations at 141 Jonathan Blvd. N. and 104 Peavey Road in the Jonathon Industrial Park West, Chaska.
 The governor's proclamation will be presented to NordicTrack's senior management, at the 141 Jonathan Blvd. N. location in the showroom, and well-known Minnesota professional athletes will workout on the one-millionth NordicTrack. Those on the line-up for the workout include: Minnesota Twins: Randy Bush, outfielder; Rick Aguilera, pitcher; and Dick Martin, head trainer; Basil McRae, Minnesota North Stars; and Rich Gannon, Minnesota Vikings.
 In addition, a Hinckley, Minn. wood-sculptor, three-tie world champion Dennis Roghair, will carve a figure on a NordicTrack, at the 104 Peavey Road facility following the presentation.
 "NordicTrack's success is based on providing consumers with the most efficient aerobic workout available -- cross country skiing," said Jim Bostic, NordicTrack president and CEO. "Through the years, the word-of- mouth news about all of the benefits of using NordicTrack -- from losing weight to preventing heart diseases -- has meant continued demand and growth. The NordicTrack is now used by sports figures and celebrities, from superstar Cher to Baseball Hall of Fame's Whitney Ford, the former Yankees pitcher. The NordicTrack is used at home and on the road by many members of the World Champion Minnesota Twins.
 "Another key to our success is that we've made it a top priority to continually improve the quality of the NordicTrack, and to educate consumers on the many benefits of regular exercise," Bostic added. The NordicTrack cross-country ski exerciser was recently named to the prestigious list of top 25 products made in the United States, by the Made In The USA Foundation.
 Meeting the Needs of Consumers
 Although NordicTrack as a company is best-known for its innovative cross-country ski exerciser, it is no longer a one-product company. NordicTrack now manufactures and markets more than 20 different pieces of in-home exercise equipment, three models for the health club and institutional market, two for the rehabilitation market and the ExerSkier models, which are sold in Europe.
 "We're succeeding because we tap into lifestyle trends as they're occurring, so that we meet the constantly changing needs of consumers," Bostic said. "This has meant adding other options for total body aerobic exercise, such as the NordicRow TBX, plus various pieces of strengthening equipment," Bostic said.
 NordicTrack has developed products for every need -- including the economical NordicPower, NordicTrack's Fitness Chair, which is popular among people aged 35 to 55, and the NordicFlex Gold, which is less expensive and more versatile than Soloflex.
 In addition, NordicTrack pioneered the use of graphite in exercise equipment with the NordicSport(TM) Sport Simulator(TM) systems. This line of world class equipment is designed to appeal to those who view fitness as sport, and includes cross-country skiing, rowing and downhill Sport Simulators.
 Retail Outlets Provide "Test Drives"
 Though NordicTrack is very successful at selling its products through direct marketing, the company's research showed that approximately 50 percent of consumers would not purchase products through that avenue -- even if they knew and trusted the company and its products. To meet the needs of those consumers, NordicTrack began expanding into the retail arena in 1990. Today, the company's retail subsidiary, NordicAdvantage, operates 15 NordicTrack "Fitness At Home" stores and approximately 85 kiosks, in major shopping malls throughout the United States.
 NordicTrack's emphasis on quality and innovations have made it a leader in the industry, with sales that reflect its position. From sales of $20 million in 1987, the company boasted sales of $135.4 million in 1991. NordicTrack has helped to make its parent company, the CML Group Inc., a favorite among investor analysts.
 For more information on products, call toll-free, 1-800-328-5888, ext. 635.
 CONTACT: Amy Sinclair or Diane DeMarco, 612-368-2571, both of NordicTrack.
 -0- 5/4/92


CO: NordicTrack ST: Minnesota IN: LEI SU:

AL -- MN008 -- 6107 05/04/92 13:54 EDT
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Publication:PR Newswire
Date:May 4, 1992
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