INNERMATION GETS INTERACTIVE WITH GAMES.BUSINESS NAME: InnerMation BUSINESS ADDRESS: 10438 Samoa Samoa, island chain, SW Pacific Ocean Samoa, chain of volcanic islands in the South Pacific, comprising the independent nation of Samoa (formerly Western Samoa), and E of long. 171° W, the islands of American Samoa, under U.S. control. Ave AVE Avenue AVE Average AVE Alta Velocidad Espanola (train between Madrid and Seville) AVE Alta Velocidad Española (Spanish: High Speed Train) AVE Audio Video Entertainment AVE Advertising Value Equivalent ., Tujunga PHONE: (818) 352-1048 WEB SITE: www.innermation.com OWNER: Phil PHIL Philosophy Phil Philippine PHIL Philippians PHIL Philadelphia, PA, USA PHIL Public Health Image Library (US CDC) and Karen Karen Any member of a variety of tribal peoples of southern Myanmar (Burma). Constituting the second largest minority in Myanmar, the Karen are not a unitary group in any ethnic sense, as they differ among themselves linguistically, religiously, and economically. Snyder Snyder, city (1990 pop. 12,195), seat of Scurry co., NW Tex., in a prairie and mesquite region; inc. 1907. Oil production is the city's main industry; natural gas is also refined and processed. ESTABLISHED: 2004 NUMBER OF EMPLOYEES: Two DESCRIBE YOUR BUSINESS: InnerMation creates interactive games and online content. IS THIS YOUR FIRST BUSINESS? No. InnerMation evolved from HolyWood Media Inc. WHY DID YOU START THIS BUSINESS? To take advantage of the emerging opportunities and technologies in online advergaming. WHERE DID YOU GET THE IDEA? One of our partners in Oakland convinced us that we could produce high-quality games with minimal capital investment. HOW LONG WAS IT FROM CONCEPT TO OPENING? About a year. WHAT DID YOU DO DURING THAT TIME? Continued multimedia production services with HolyWood Media, including video, voice-over, graphic and animation. Also, Web design and development. WHAT WERE YOUR STARTUP COSTS AND HOW DID YOU FINANCE THE BUSINESS? We took out an equity line of credit on our home. The actual costs were about $50,000. WHO DID YOU RELY ON FOR ADVICE? Mostly business books, magazines and friends. WHAT HADN'T YOU CONSIDERED BEFORE OPENING? How long it would take to get our demo demo - /de'moh/ 1. A demonstration of a product, often of an early version or prototype. A demo is a far more effective way of inducing bugs to manifest themselves than any number of test runs, especially when important people are watching. 2. demo version. 3. game completed. WHAT IS YOUR EXPECTED REVENUE THIS YEAR? $200,000 WHAT GOALS DO YOU HAVE FOR THE COMPANY? We hope to produce content that gives our clients an extra advantage in gaining market share through utilizing high-quality, entertaining interactive experiences for their consumers. We would like to grow to employ a dozen or more, while servicing a couple dozen clients. CAPTION(S): photo Photo: (color) Phil and Karen Snyder own InnerMation, a company that produces interactive games and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the content. Their goal is to produce high-quality games for consumers. Gus Ruelas/Staff Photographer |
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