INDUSTRYWEEK Refines Brand; Increases Top-Management Circulation, Integrates IW Growing Companies into IW.Business Editors
CLEVELAND--(BUSINESS WIRE)--May 2, 2000
To further emphasize its stance as the only business publication dedicated to covering the complexities of managing manufacturing firms, INDUSTRYWEEK IndustryWeek (IW)
IndustryWeek is a trade publication and web site owned by Penton Media. It is a business-to-business (B2B) magazine brand that produces print, e-media, research and in-person products. (IW) is refining refining, any of various processes for separating impurities from crude or semifinished materials. It includes the finer processes of metallurgy, the fractional distillation of petroleum into its commercial products, and the purifying of cane, beet, and maple sugar its brand and instituting several improvements to its magazine and interactive Web site.
"In today's new economy, manufacturers are focused on delivering total solutions for their customers and concentrating on building better business models," explained John Brandt Brandt , Willy 1913-1992.
German political leader. He served as chancellor of West Germany (1969-1974) and won the 1971 Nobel Peace Prize for his efforts to reduce tension between the East and the West.
Noun 1. , who was recently promoted to Publisher & Editor-in-Chief of IW. "Our goal is to provide more of the insight and ideas they need to better compete in this environment, both in the magazine and on IndustryWeek.com."
Among the changes that will debut on May 15:
-- Dedicated Top Management Circulation
Besides increasing circulation by 7.3%, the IW rate base of 250,000 is now comprised entirely of top manufacturing management and analysts who cover the manufacturing sector. The change gives IW a dramatically higher top manufacturing management audience than its competitors.
-- Integration of IW Growing Companies into IW
In response to the growing trend for leaders of smaller manufacturing firms to collaborate with larger counterparts to increase competitiveness, INDUSTRYWEEK is integrating IW Growing Companies into the publication as a regular bi-monthly editorial section.
"Manufacturers are more interconnected than service companies. As a result, it's it's
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it's be ~have more important for the leaders of all firms - large and small - to understand each other's point of view so that they can maximize the success of their entire value chain," said Brandt.
-- Increased Editorial on IndustryWeek.com
IW is dedicating additional resources to further develop its award-winning interactive Web site at www.IndustryWeek.com. The site will include more editorial, updated on a daily basis, as well as additional "online communities" for a variety of topic areas such as value-chain management and collaboration Working together on a project. See collaborative software. and inventory management.
-- Stronger Global Perspective
While every issue of IW will continue to showcase "best practices" accounts that illustrate the unique challenges faced by manufacturing management, IW is adopting a stronger global perspective and expanding its "Executive Briefing" section to include more international manufacturing news and analysis.
-- More Columnists
IW is also adding additional columns to its lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. , including:
-- "Spirit at Work" by Lance Secretan, who built Manpower Ltd. into a $100 million enterprise. -- "Personal Finance" by former New York Times columnist Timothy Middleton. -- "Value Creation" by renowned author Chris Malburg, an expert on financially transitioning organizations for explosive growth. -- "Alliances in Today's New Economy" by management guru Larraine Segil.
-- Streamlined Design
In addition to more teaser teaser
an animal used to sexually tease but not to impregnate the members of the opposite sex. Usually males and they may be surgically prepared to ensure that they cannot mate or are not fertile. lines on the cover and an expanded table of contents for easier navigation, IW is implementing a more streamlined, distinctive design throughout the book. The IW logo has also been refined.
INDUSTRYWEEK (IW), a publication of Penton Media Penton Media, Inc. (OTC: PTON.OB), founded in 1892, is a diversified business-to-business media company. Penton Media is a mass media corporation that publishes and produces over 40 magazines, 80 trade shows, and 47 web sites. , Inc., and its interactive Web site at www.industryweek.com are the premier sources for global manufacturing management best practices-providing manufacturing executives and decision makers with more effective ways to lead people, implement technology, and manage business processes.
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PME Pi Mu Epsilon ) is a leading diversified diversified (di·verˑ·s business media company that produces market-focused magazines, Web sites, trade shows, and conferences. Penton serves the manufacturing, Internet/broadband, natural products/food/retail, electronics, design/engineering, management, supply chain/aviation, government/compliance, mechanical systems/construction, and leisure/hospitality markets. For more information, visit www.penton.com.