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INDUSTRY APPLAUDS FTC ADOPTION OF 'GREEN MARKETING' GUIDELINES

 INDUSTRY APPLAUDS FTC ADOPTION OF 'GREEN MARKETING' GUIDELINES
 WASHINGTON, July 28 /PRNewswire/ -- A group of trade associations who petitioned the Federal Trade Commission to adopt nationally uniform guidelines for environmental claims applauded today's release of the FTC's final guides.
 "We welcome the FTC's effort to establish a uniform national policy for environmental marketing," the group said in a statement. "Giving consumers the information they need to select products with environmental advantages is the best mechanism for creating markets for recycled materials and developing the facilities, transportation and other systems needed to channel post-consumer waste back into new and useful packages and products," the group added.
 "We look forward to working with the FTC, the Congress, the environmental community and others to ensure that consumers receive accurate, useful information about the environmental attributes of packages and products. We hope the FTC action will give companies a level playing field for use of environmental marketing terms in advertising, labeling and other marketing materials," the statement continued.
 The National Food Processors Association and the following organizations, representing a broad spectrum of consumer product manufacturers, retailers and advertisers, filed a petition in February 1991 asking the FTC to promulgate voluntary guidelines:
 --American Association of Advertising Agencies, American Frozen Food Institute, Association of National Advertisers, Can Manufacturers Institute, Chemical Specialities Manufacturers Association, Food Marketing Institute, Grocery Industry Committee on Solid Waste, Grocery Manufacturers of America, International Dairy Foods Association, and Steel Can Recycling Institute.
 -0- 7/28/92 R
 /CONTACT: Roger Coleman, National Food Processors Association, 202-639-5935; John Kamp, American Association of Advertising Agencies, 202-331-7345; Traci Carneal, American Frozen Food Institute, 703-821-0770; Rene Paley, Association of National Advertisers, Inc., 212-697-5950; Leslie Brown, Can Manufacturers Institute, 202-232-4677; Connie Neuman, Chemical Specialties Manufacturers Association, 202-872-8110; Edie Maleski, Food Marketing Institute, 202-452-8444; Jeff Nedelman, Grocery Manufacturers of America, 202-337-9400; Suzanna Stoll, International Dairy Foods Association, 202-296-4250; and Mary Norton, Steel Can Recycling Institute, 412-922-2772/ CO: National Food Processors Association ST: District of Columbia IN: SU:


DC -- DC013R -- 4450 07/29/92 09:16 EDT
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Publication:PR Newswire
Date:Jul 29, 1992
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