IN ONLINE JOB SECTOR, CAREERBUILDER GROWING BY LEAPS AND BOUNDS.CareerBuilder Inc., already the leading provider of interactive recruiting on the web, last week announced exceptional momentum in its six-month traffic growth (July-December) for the CareerBuilder Network and its flagship careeerbuilder.com site. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. independent research by Media Metrix, the CareerBuilder Network grew an astonishing a·ston·ish tr.v. as·ton·ished, as·ton·ish·ing, as·ton·ish·es To fill with sudden wonder or amazement. See Synonyms at surprise. 59 percent to 1,470,000 unique monthly visitors, while careerbuilder.com grew a healthy 34 percent to 583,000 unique monthly visitors. The growth figures compare to an average sector growth of only eight percent for the top six online recruiting firms during the same time period. "The continued momentum of the CareerBuilder Network underscores the strength of the targeted value proposition for our customers and shareholders," explains Rob McGovern, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CareerBuilder Inc. The CareerBuilder Network represents the 27 affiliate sites through which the company provides targeted career products and services. The group includes such diverse brand names as Bloomberg, Business Week, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). .com, NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. .com and USA Today USA Today National U.S. daily general-interest newspaper, the first of its kind. Launched in 1982 by Allen Neuharth, head of the Gannett newspaper chain, it reached a circulation of one million within a year and surpassed two million in the 1990s. , among others. "CareerBuilder.com's continued growth is a testament to the success of our thoughtful and provocative advertising campaign and the value proposition of products and services such as Mega Job Search that distinguish careerbuilder.com from other recruitment brands," says McGovern. "The aggregation of traffic to careerbuilder.com is also growing far more quickly than we had originally expected." During the week of January 16 through January 22, for example, careerbuilder.com drew 298,000 unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , a 297 percent increase over the 75,000 unique visitors during the comparable period of 1998. "Going forward, our business strategy calls for the continuation of our aggressive marketing program into 2000, assisting our efforts to reach critical mass and solidify our position as the premier brand among online recruitment sites," McGovern says. "Through our unique business-to-business model, we will also continue to deliver premium targeting to large enterprises with substantial recruiting requirements by leveraging the CareerBuilder Network to the greatest extent possible." |
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