IMSI Launches MasterClips 101,000 Premium Image Collection; Includes Fastest Image Retrieval & Compression Software Available.

SAN RAFAEL, Calif.--(BUSINESS WIRE)--August 20, 1996--IMSI (NASDAQ: IMSI), a leading developer and publisher of quality productivity software for the small business and home markets, announced today that it plans to ship the MasterClips 101,000 Premium Image Collection on August 26, 1996 at a targeted street price of $59.95. MasterClips 101,000 is the next release in IMSI's Master line of desktop publishing and art products. This premium collection includes some of the highest quality clip art images along with True Type fonts, color photos, Web images, sound clips, animation and video clips, full art catalogues and the powerful MasterClips MediaPaq Browser.

"MasterClips 101,000 Premium Image Collection continues to deliver the quality art for which MasterClips products have become known," said Martin Sacks, President and CEO of IMSI. "This new premium collection offers a greater quantity and broader selection of the art our customers have been requesting."

MasterClips 101,000 is a professional quality image package with all the content needed to create impactful documents, multimedia presentations, Web pages, newsletters, greeting cards, logos and a myriad of other creative projects. MasterClips 101,000 contains over 73,000 images organized into 70 categories. Thirty-three thousand images are hand picked, vector-based, WMF computer art - all fully scaleable and editable. An additional 40,000 images are professionally drawn and published high quality black and white TIF images from the world renowned Dover collection. Every image in MasterClips 101,000 is designed to print at the highest quality available on both black and white and color printers.

The collection also offers 22,500 JPG photo clips which include archival footage, historical sites and special effects as well as landscapes, famous city skylines, business and technology, animals, people and many other exciting photos. Additionally, MasterClips 101,000 includes 3,500 professional quality photos in 16 million colors and 240 dots per inch resolution.

MasterClips 101,000 also includes the MasterClips MediaPaq Browser, a browser utility to facilitate searches of all clip art and photos. With the volume of art in this package, a powerful browser is the fastest, easiest way to locate specific images. The MasterClips MediaPaq Browser allows users to quickly find clip images by subject, description or keyword in seconds. The browser also facilitates creation and compression of custom catalogs and is the only browser that can perform cross category global searches.

The MasterClips MediaPaq Browser has the ability to import up to 36 different file formats, convert images from one format to another, and breakdown vector-based images. Also found in the MasterClips MediaPaq Browser is Image Dilation, Edge Detection, Image Sharpening and Smoothing to customize images.

With 2,000 TrueType fonts, from the traditional to the hard to find, all scaleable to almost any size, the MasterClips 101,000 Premium Image Collection provides a type-face to suit any purpose. IMSI rounds out the MasterClips 101,000 package with 500 sound effects that can be attached to multimedia presentations, Web pages or functions on a personal computer, as well as 20 unique animation and video clips.

The MasterClips Sound Controller and MasterClips Font Utility allow for quick sampling and previews. All sound effects and video clips are compatible with top presentation applications including Microsoft PowerPoint and Macromedia Director.

"We have seen tremendous success with our MasterClips strategy," said Rob Halligan, Vice President of Marketing. "In the United States, we have moved from 2% of the market to 14.7% in the past 6 months and we are now in the number 3 position. Internationally, we are number 1 in Germany, the U.K., South Africa, Japan and Australia, with comparable success in other regions of the world. The MasterClips 101,000 Premium Image Collection is designed to continue this momentum."

Other new additions to the Master line include Master Publisher, a premium desktop publishing suite, which ships on August 26, 1996 and MasterPhotos 25,000 Premium Image Collection, a high quality photos package which ships the first week in September, both at a targeted street price of $29.95.

Founded in 1983, IMSI is a leader in developing and publishing quality consumer software for home and small business. The company offers a range of high quality, affordably priced products including TurboCAD 2D/3D, MasterClips 35,000 Premium Image Collection, FloorPlan Plus 3D, and FormTool Gold.

IMSI is headquartered in San Rafael, California, with wholly owned subsidiaries in the United Kingdom, France, Germany, Australia and South Africa. For more information, contact Victoria Rierdan at IMSI, 1895 Francisco Boulevard East, San Rafael, CA 94901-5506. Telephone: [phone], Fax: [phone], E-Mail: [e-mail] or visit IMSI's Web Site at www.imsisoft.com.

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Note to Editors:

IMSI, TurboCAD, FloorPlan Plus, FormTool, True-Sound, and MasterClips 35,000 are trademarks of IMSI. Other products and companies mentioned herein are used for identification purposes only and may or may not be trademarks of their representative companies.

CONTACT: Victoria Rierdan, Director of Corporate Communications

ISMI 

Voice: 415/257-3000 Fax: [phone]

E-Mail: [e-mail]