IMS HEALTH Strategic Technologies Signs Agreement With Ventiv Health in the U.K. for PhasTrak Hand-Held Activity Management Solution.Business/Health & Science Editors LONDON--(BW HealthWire)--July 6, 2000 IMS HEALTH IMS Health (NYSE: RX) is an international consulting and data services company that supplies the pharmaceutical industry with sales data and consulting services. IMS Health was founded in 1954 by Bill Frohlich and David Dubow. (NYSE NYSE See: New York Stock Exchange : RX) today announced that its IMS HEALTH Strategic Technologies unit (scheduled to spin-out of IMS HEALTH) has signed a three-year agreement with Ventiv Health, Inc. (Nasdaq: VTIV) to support its contract sales force in the U.K. with Strategic Technologies' PhasTrak(TM) hand-held Activity Management solution, part of its Pharmaceutical Relationship Management (PRM PRM Partner Relationship Management PRM Parameter PRM Bureau of Population, Refugees and Migration (US State Department) PRM Partidul Romania Mare (Romania Mare Party) PRM Professional Risk Manager ) solution. IMS HEALTH is the world's leading provider of information solutions to the pharmaceutical and healthcare industries. "We have successfully deployed PhasTrak systems to several thousand Ventiv contract sales reps in the U.S. and they have enabled us to improve efficiency and market intelligence - thereby increasing our clients' return on investment," said Patrick Fourteau, managing director, Ventiv Health U.K. "IMS HEALTH Strategic Technologies is the global leader in PRM applications for hand-held devices using Microsoft Windows See Windows. (operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then. CE, so extending the benefits of this solution to our team in the U.K. makes a lot of sense." PhasTrak is a powerful, mobile solution for Microsoft Windows CE-based Handheld PCs, designed to give pharmaceutical companies a more effective way to build customer relationships and improve return on sales Return on sales A measurement of operational efficiency equalingnet pre-tax profits divided by net sales expressed as a percentage. return on sales The portion of each dollar of sales that a firm is able to turn into income. investment. PhasTrak takes advantage of the latest relational database relational database Database in which all data are represented in tabular form. The description of a particular entity is provided by the set of its attribute values, stored as one row or record of the table, called a tuple. technology and ActiveX components, making it the first standalone hand-held solution to give pharmaceutical industry users the ability to better understand individual prescribing patterns and opportunities and deliver more effective messages and promotions. More than 10,000 pharmaceutical sales representatives pharmaceutical sales representative Detailer, Drug rep Drug industry A drug company employee who regularly visits physicians and office practices, providing information on the company's products–usually putting a negative 'spin' on competitors' products. See Detailing. worldwide today use IMS HEALTH Strategic Technologies hand-held PRM solutions. "We are pleased to support Ventiv Health contract sales representatives in the U.K. marketplace with our PhasTrak Activity Management PRM solution," said Keith Woodward, vice president, marketing and product management, Europe, IMS HEALTH Strategic Technologies. "The functionality, power and mobility of PhasTrak enables representatives to gain real insight into their customer and call data, and record the richness of the customer contact almost as it happens. This information is then shared with head office and colleagues." Ventiv Health, Inc. is a unique sales and marketing partner providing innovative strategic and tactical solutions globally for the pharmaceutical and life sciences industry. The Company offers a broad range of integrated sales and marketing services including: specially designed strategic marketing plans, educational programs targeted to physicians, sales execution, and consulting and analytics. The Company reported $345 million in 1999 revenue. Clients include many of the leading pharmaceutical and life sciences companies, including: AstraZeneca, Aventis, Bausch & Lomb, Baxter, Bayer, Bristol-Myers Squibb Bristol-Myers Squibb (NYSE: BMY), colloquially referred to as BMS, is a pharmaceutical corporation, formed by a 1989 merger between pharmaceutical companies Bristol-Myers Company, founded in 1887 by William McLaren Bristol and John Ripley Myers in Clinton, NY (both were , Eli Lilly Eli Lilly can refer to:
IMS HEALTH Strategic Technologies is a leader in developing hand-held personal computer Hand-held Personal Computer - palmtop (HPC (Handheld PC) A palmtop computer that weighs less than one pound and runs specialized versions of popular applications. Microsoft coined the term for its Windows CE operating system, which is an abbreviated version of Windows. See Pocket PC. ) solutions for the pharmaceutical industry. By working closely with industry leaders, innovative technology is employed to quickly deliver extensive customer and product information to mobile sales forces. Through a unique combination of tailored and integrated software, customer databases and expert service and support, IMS HEALTH Strategic Technologies is the global market leader in the implementation of customized Pharmaceutical Relationship Management (PRM) solutions. PRM is IMS HEALTH Strategic Technologies' proprietary adaptation of customer relationship management technologies to meet the specific needs of the pharmaceutical industry. IMS HEALTH Strategic Technologies focuses solely on the pharmaceutical industry, using its unmatched industry knowledge to implement effective solutions that help clients achieve maximum return on their sales and marketing investments. Additional information is available at http://www.st.imshealth.com. |
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