IMS America announces multi-year commitments from two major new clients including Sandoz Pharmaceuticals.TOTOWA, N.J.--(BUSINESS WIRE)--Dec. 8, 1994--IMS America, the nation's largest provider of sales and marketing information to the pharmaceutical industry, announced today it has received a multi-million dollar commitment from two major new clients to serve as their primary vendor for prescription data and significant market research services. IMS (1) See IP Multimedia Subsystem. (2) (Information Management System) An early IBM hierarchical DBMS for IBM mainframes. IMS was widely implemented throughout the 1970s under MVS and continues to be used under z/OS. America, a division of Dun & Bradstreet Corporation (NYSE NYSE See: New York Stock Exchange :DNB DNB Dictionary of National Biography DNB Drum N Bass (music) DNB De Nederlandsche Bank DNB Dun & Bradstreet (stock symbol) DNB Den Norske Bank DNB David Nelson Band ), said it expects to begin providing services to the Sandoz Pharmaceutical Corp., a Swiss-based firm with U.S. headquarters in East Hanover East Hanover is the name of the following places in the United States of America:
IMS America President Tommy Bohman said: "We are extremely pleased to become the primary supplier of information to these two significant pharmaceutical firms. Today's news, coming on the heels of a major new IMS contract with Merck & Co. Inc. announced in late August, make 1994 the best new business period for IMS America in recent history." Bohman noted that five of the top thirty pharmaceutical companies have decided to switch to IMS America as their primary vendor in the past year. IMS is now the primary vendor to 24 of the 35 largest pharmaceutical companies (as measured by dollar sales) in the U.S. In addition, IMS announced that Sandoz has become the fourth customer signed for IMS' new, state-of-the-art decision support service, Xplorer. IMS anticipates the number of customers for the service will grow substantially in the next two months. In a related technology-based development, IMS International also announced that the UK's official Prescription Pricing Authority has notified IMS that it is on the final "short list" should the Authority decide to privatize pri·va·tize tr.v. pri·va·tized, pri·va·tiz·ing, pri·va·tiz·es To change (an industry or business, for example) from governmental or public ownership or control to private enterprise: "The strike ... its claims processing. The only other contender is P.P.A.'s in-house marketing research arm. Sandoz markets such popular over-the-counter drugs as the decongestants Decongestants Definition Decongestants are medicines used to relieve nasal congestion (stuffy nose). Purpose A congested or stuffy nose is a common symptom of colds and allergies. , Tavist-D and Tavist-1 and TheraFlu for flu symptoms. Among its prescription drugs are Clozaril, an anti-psychotic compound, Parlodel, for treating Parkinson's Disease Parkinson's disease or Parkinsonism, degenerative brain disorder first described by the English surgeon James Parkinson in 1817. When there is no known cause, the disease usually appears after age 40 and is referred to as Parkinson's disease. ; and Mellaril, a tranquilizing drug. IMS America is a leading provider of marketing, sales management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a , medical information and decision-support services for the pharmaceutical industry. The Dun & Bradstreet Corporation is the world's leading marketer of information, software and services for business decision making. D&B's worldwide revenues were $4.7 billion in 1993. CONTACT: IMS America, Totowa
Robert Merold, 201/904-6618
or
The Dilenschneider Group Inc., New York
Pat Westring, 212/922-0900
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