IMN Launches Video Channels for Loyalty Driver(TM) E-Newsletter Service.Select Dealerships are Debuting the Drive Live TV[TM] Videos, Designed to Increase Traffic to their Websites WALTHAM Waltham (wôl`thăm, –thəm), city (1990 pop. 57,878), Middlesex co., E Mass., a suburb of Boston, on the Charles River; settled c.1634, set off from Watertown 1738, inc. as a city 1884. , Mass. -- IMN IMN Iraqi Media Network IMN Indicated Mach Number IMN Inter Member Network IMN Infectious Mononucleosis IMN Invisible Moose Network (website) IMN Illegal Macro Name IMN Internet Marketing Newsletter , provider of IMN Loyalty Driver[TM], the leading fully-managed e-newsletter service for auto dealerships, today launched Drive Live TV[TM] - a series of video channels for auto dealer to customer communication. IMN announced the new initiative during the National Automobile Dealers Association (NADA) Convention & Exposition exposition or exhibition, term frequently applied to an organized public fair or display of industrial and artistic productions, designed usually to promote trade and to reflect cultural progress. February February: see month. 3-6 in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. . A small group of leading dealerships are adding the IMN video channels to their monthly e-newsletters. Video has proven effective in customer interaction, racking up an impressive 24% more activity than traditional text-based newsletters. Among dealerships using the service in February are Red McCombs Billy Joe "Red" McCombs (born 1927) is the founder of the Red McCombs Automotive Group, a co-founder of Clear Channel Communications, a former owner of the San Antonio Spurs, Denver Nuggets, and the Minnesota Vikings, and the namesake of the McCombs School of Business at the Toyota, TX; Midway Midway, island group (2 sq mi/5.2 sq km), central Pacific, c.1,150 mi (1,850 km) NW of Honolulu, comprising Sand and Eastern islands with the surrounding atoll. Discovered by Americans in 1859, Midway was annexed in 1867. A cable station was opened in 1903. Chevrolet, AZ; and Penske Honda honda a quick release metal eyelet for the end of a lariat. When the restrained animal is no longer required it is not necessary to slacken off the loop and pull it over the head—a very great advantage when working with wild cattle or unbroken horses. and Penske Chevrolet, IN. "Today's consumers increasingly turn to videos for sales information. We need to use the media they're most comfortable with to keep them engaged. IMN's Drive Live TV retains their interest and loyalty," said Jo Ellen Collins, Vice President of Marketing for IMN. "More than 300 dealerships have embraced IMN Loyalty Driver e-newsletters because customers respond positively to their content," said Brian Epro, Director of the Automotive Services Group at IMN. "As consumers' information-seeking habits change, we're expanding the content formats we offer to keep their attention, whatever the medium." Each channel consists of 2-minute segments that provide deep and rich information on a wide range of automotive brands. They offer comprehensive overviews of many vehicle models--highlighting their features and benefits, styling, driving dynamics, safety and more. Customers and prospects can virtually "touch and feel" the cars they are thinking about buying. Video segments are automatically integrated with IMN Buy Signal[TM] buttons which invite the customer to drive live what they just viewed by requesting an in-person test drive. The dealers, in turn, receive leads with contact information, so they can respond instantly to test drive requests. IMN Loyalty Driver is a fully-managed, monthly e-newsletter service for auto dealers. Over 300 dealerships currently use it to stay top-of-mind with their customers and prospects, and drive new sales. The turnkey See turnkey system. service includes a customized e-newsletter design, professionally written lifestyle and auto industry articles, monthly managed e-mail sends, Buy Signal lead distribution, and detailed analytics. IMN Loyalty Driver is designed to make it quick and easy for dealers to implement a highly professional e-newsletter program without the need to do any writing or HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. programming. Development and incorporation of the videos will become part of this managed service, and will not require extra effort on the part of individual dealers. Individuals seeking more information about the IMN Drive Live video channels should contact Brian Epro at 866-964-NEWS or bepro@imninc.com. Additional IMN Loyalty Driver details are available at www.imnloyaltydriver.com. Mr. Epro will be at booth 3881C at the NADA Convention. About IMN IMN (iMakeNews, Inc.) of Waltham, MA is a leading e-communications service provider. Originally focused on e-newsletters, IMN now delivers e-communications solutions that boost business performance and span e-newsletters, e-mail, mini-sites, weblogs, and robust tracking and analytics. IMN products are sold worldwide directly and through reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. organizations. IMN has pioneered Informative Marketing[TM], a strategy for using online analytics to better understand customers and prospects, take action based on their responses to content, and improve the return on e-communications program investments. Founded in 1999 and funded by Brook Venture Funds, IMN services over 1,800 accounts globally. The company's approach to e-communications has been embraced by major corporations such as Shell Oil, Wachovia, CitiStreet, and ING. More information about IMN is available at http://www.imninc.com. Journalists who would like more information should contact Dawn Ringel, Warner Communications, 781-449-8456 or dawn@warnerpr.com |
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