IMAKE Breaks New Ground with OpenVision(C) 4.1 Asset Management System.

Open, Automated Solution Enables Operators to Achieve Industry Leading Rates of Asset Ingestion, Pre-Processing, and Multi-Network Distribution While Meeting the New Demands of Converged Product & Service Offerings

BETHESDA, Md. -- IMAKE Software, Inc., has released OpenVision([c]) 4.1 Asset Management System (AMS), providing operators with industry-leading rates of asset ingestion and distribution to meet the exploding needs of an On-Demand world. Scaling to over 30,000 assets per month, OpenVision([c]) AMS automates the ingestion, pre-processing, and distribution of digital assets across multiple platforms. It provides operators new, high level workflows and direct error linkage and resolution to ensure accurate and fast distribution of digital assets over satellite or terrestrial networks along with strict Meta-Data and Content QoS levels for customers. OpenVision provides automation and a simplified view for the operator or programmer to manage assets. IMAKE's innovation and focus has taken this fourth generation product to new heights of performance. Major telecom, cable, satellite, and content providers recognize IMAKE's AMS and workflow as a world leading solution. Leading edge 'Cell Refresh', 'Skittles' and Meta-Data History Tracking technology will ease your transition into on-demand content management.

OpenVision([c]) AMS is designed for today's cutting edge environment which demands solutions for targeted ad management, offer management, content pre-processing, metadata management, QoS, EPG and nPVR support. OpenVision AMS simplifies management of multiple platforms, such as VOD, web, games, music, ads, and mobile. Through the new Offer Manager, the OpenVision([c])AMS allows operators to meet today's new demands for converged offerings and cross marketing of both On-Demand products and services. Operators increasingly find that today's environment also demands open solutions for critical infrastructure components in the On-Demand delivery chain. IMAKE's OpenVision([c]) AMS delivers all of this in an elegant, open systems based solution.

As On-Demand content continues to explode across fixed and mobile platforms, conditional access, digital rights management, format and quality concerns are at the forefront of operator thinking and the monetization of content. OpenVision([c]) AMS pre-processing capabilities provide operators with comprehensive, automated pre-conditioning of content including support for leading CAS/DRM, file-based QA, and transcoding vendors to ensure your content is timely, accurate, and secure for markets in multiple encodings and various meta-data formats.

OpenVision([c]) AMS evolves with your business model, understanding today's ad-supported On-Demand services model, to tomorrow's converged model of marketing any offer, any service, across any platform. OpenVision([c]) AMS supports both a static ad insertion and integrates to a dynamic, highly targeted, Ad management solution such as IMAKE's Ad Exchange product through evolving SCTE standard interfaces.

The OpenVision([c]) AMS Offer Manager is designed to automate the creation of multiple product and service offerings. Service provider marketing teams require the business rules and capabilities of a back office solution that support incremental revenue market opportunities to a targeted subscriber base. As service providers offer more converged services across video, voice, and data platforms, upsell opportunities are becoming increasingly complex and the OpenVision([c]) AMS Offer Manager is designed to create products and services which provide the flexibility to meet tomorrow's truly converged product offers and services matrix.

IMAKE's OpenVision([c]) AMS makes it easy on operators to use and implement. By incorporating cell refresh technology, direct error linking and resolution, experienced workflows, and a 24x7 Operations Support center, IMAKE works with operators to ensure they are operationally efficient and customer satisfied. With processes matured by years of deployment supporting millions of customers and distributing thousands of assets per month, OpenVision([c]) AMS is the premier asset management solution for global operators.

OpenVision([c]) 4.1 AMS advantages:

* Open Systems - Open systems-based solution eliminates proprietary lock-in solutions for critical service delivery components

* Scalable - At 30,000 assets ingested per month, OpenVision([c]) AMS scales to meet the demands of the world's largest operators

* Revenue Producing - Complex offer management and targeted advertisement support provide operators with enhanced revenue producing opportunities

* Operational Efficiency - Automated content pre-processing, real-time distribution monitoring and management, direct error linking, cell refresh technology streamlines operations

* Ad Insertion - Supports static Ad ingestion and insertion as well as open systems I/F to Ad Exchange for dynamic Ad insertion.

* Deployable Today - OpenVision([c]) AMS is deployable today into the world's leading satellite, telco, cable, and content provider companies

Companies interested in seeing a demonstration of IMAKE's OpenVision([c]) AMS can learn more by emailing [e-mail], visiting IMAKE online at www.imake.com/openvision, or calling IMAKE at 301-896-9200.

About IMAKE Software & Services, Inc.

IMAKE is the major provider of open, intelligent solutions and integration services that enable the seamless delivery of broadband digital media, Video On Demand (VOD) and Internet Protocol Television (IPTV) to cable television providers, telecommunications companies, and content providers. Founded in 1993 and headquartered in Bethesda, Maryland, IMAKE solutions impact millions of users of broadband content across the United States.

IMAKE and OpenVision are trademarks of IMAKE Software & Services. All other products and names are or may be trademarks or registered trademarks of their respective owners.