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Byline: Gregory J. Wilcox Staff Writer

CHATSWORTH - DVD DVD: see digital versatile disc.
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 distributor Image Entertainment Inc. made its first foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"

encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my
 the lucrative Latino market Tuesday, inking a six-year deal with Venevision International, a major producer of Spanish-language programming.

Financial terms were not disclosed, but Chatsworth-based Image gets the exclusive right to sell select Venevision titles domestically and in Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. .

Dennis Hohn Cho, the company's general counsel and executive vice president for business affairs, said he could not speculate on how much the deal could add to revenue. Image and Venevision, based in Coral Gables Coral Gables, city (1990 pop. 40,091), Miami-Dade co., SE Fla., SW of Miami; inc. 1925. Founded at the height of the Florida land boom, Coral Gables is a noted planned city, with tree-lined boulevards and Mediterranean-style buildings. , Fla., will try to release 12 titles this year and 50 or more over the course of the contract.

``In light of the large numbers, we're hoping for the best,'' Cho said. ``Venevision has a very good library and is well-respected in the business.''

The Latino market is the nation's fastest growing and becoming an economic force.

The U.S. Census Bureau Noun 1. Census Bureau - the bureau of the Commerce Department responsible for taking the census; provides demographic information and analyses about the population of the United States
Bureau of the Census
 estimates that more than 39 million Latinos lived in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  last year, accounting for more than $652 billion in disposable income disposable income

Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also

Image is trying to corner some of that market.

``It's definitely a wave we want to catch and we feel that we're doing well in that area. The deal with Venevision kind of re-enforces that initiative,'' Cho said.

Video Store Magazine editor-in-chief Kurt Indvik said this should be a good deal for both parties.

``The Latino home entertainment is a significant and growing business. Lots of studios are taking a serious look at the market and forming alliances with companies that can deliver quality Latino product into the U.S. marketplace.''

His research shows that about 70 percent of Latino households where English is the dominant language has a DVD player A stand-alone device that plays DVDs. It contains a DVD drive and the electronics to decode the digital video. The device may play only manufactured DVDs, or it may be able to play DVD-R, DVD-RW and DVD+RW discs. DVD players are cabled to a TV or home theater system for display. , about the same percentage as the rest of the population.

``(Latinos) are pretty much on par or ahead of the curve in a great deal of home entertainment technology adoption and the purchase of software as well,'' Indvik said.

Officials at both companies said the deal melds Image's sales force and experience with Venevision's marketing strengths. And the latter will be able to promote the titles Image distributes through television advertising.

Venevision officials did not return calls seeking comment.

However, Luis Villanueva Luis Villanueva is an international television and entertainment executive. He was born in Caracas, Venezuela.

Luis Villanueva has been with the Cisneros Group of Companies (“CGC”) since November 1982. In his over 25 years of service with CGC, Mr.
, president and chief executive officer of Venevision, said in a statement that his company has a high regard for Image's reputation.

The first two titles scheduled for release under the agreement are ``Rito Terminal,'' a movie about spirituality and the Mexican Indian way of life, and ``What Do Women Find Funny?'' a film about three comedian sisters and their father's marriage to a woman 45 years his junior.

Both are scheduled to be released in late July.

Gregory J. Wilcox, (818) 713-3743

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:3VENE
Date:Apr 21, 2004

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