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IMA and Siemens Join Forces in Procenter Reseller Deal.


Business Editors

SHELTON, Conn.--(BUSINESS WIRE)--MAY 17, 2000

Siemens ProCenter and IMA (Interactive Multimedia Association, Annapolis, MD) An earlier trade association founded in 1988 originally as the Interactive Video Industry Association. It provided an open process for adopting existing technologies and was involved in subjects such as networked services, scripting  Relationship to Offer Integrated, Enterprise-Wide Customer Interaction Solutions Based

on IMA EDGE(TM) Technology

IMA (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: IMAAE), a leading provider of Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) products, services and delivery channels for interaction intensive organizations, today announced that Siemens ProCenter has joined the IMA LeverEDGE Alliance Marketing Program. Through the relationship Siemens ProCenter will extend their current solution offerings and resell re·sell  
tr.v. re·sold , re·sell·ing, re·sells
1. To sell again.

2. To sell (a product or service) to the public or to an end user, especially as an authorized dealer.
 IMA's suite of CRM and eCRM products to global enterprises.

EDGE's powerful, fully integrated front-office architecture helps each call center become a strategic part of an enterprise-wide customer relationship and loyalty management initiative, enabling businesses to better attract, win, and retain customers while increasing efficiency and profitability. With EDGE, IMA is enabling businesses to build solutions that maximize the benefit of each and every interaction for the enterprise and customer alike. Siemens ProCenter business consultants are trained and certified to provide IMA EDGE evaluation, implementation, and systems integration services in their business process consulting engagements.

"Siemens ProCenter is a respected leader in customer interaction technologies, and our partnership presents enormous opportunities for broader distribution of IMA's EDGE product line and the mutual benefit of increased revenue opportunities in the call center marketplace," comments Mark Bradshaw, general manager, IMA EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. .

Siemens ProCenter is a specialist division of Siemens Communications Limited which excels in providing customer contact solutions. It has grown from Siemens' dedicated call center line of business to provide customer contact solutions that maximize the lifetime value of customers and deliver best value within the Customer Relationship Management and e-business environments.

"We firmly believe in offering our customers the best solutions available and have built a rigorous selection process to identify them," said Nick Jackson, head of the ProCenter business division. "IMA has a range of market leading products and a strong CRM/eCRM vision; that is why we selected them as a partner. We expect the relationship to strengthen as we build on our existing success reselling IMA EDGE solutions. As a partner, they clearly complement our strengths, broadening the choice we offer our customers. We can help to manage and reduce the cost of CRM and eCRM systems, enabling our customers to improve the acquisition, servicing and retention of their own customers and employees."

About Siemens ProCenter

Siemens ProCenter is a specialist division of Siemens Communications Limited which excels in providing customer contact solutions. These solutions aim to maximize the lifetime value of customers and deliver best value within the context of Customer Relationship Management (CRM) and e-business.

Siemens Communications Limited is one of the UK's leading telecommunications suppliers, offering a full choice of technology solutions from simple telephony through to full network outsourcing. The company operates centers of competence for research, development, manufacture and support throughout the UK and in a number of international markets. It has a turnover in excess of (pound)250 million and is part of Siemens Information and Communication Networks, the global leader in business communications. Visit the company's web site at www.siemenscomms.co.uk.

About IMA

IMA, a leader in Customer Relationship Management (CRM) products and services for over sixteen years, today provides market leading CRM/eCRM products, services, delivery channels, and pricing for bricks-and-clicks businesses. IMA products, services and business models are all designed to help companies create integrated solutions that enable interaction intensive organizations to help their customers' shop, buy, and problem-solve through any interaction channel. IMA is dedicated to creating customer-centric products and services for CRM/eCRM that uniquely complete the full scope of front office Demand Chain Management functions. Over 400 global organizations including Bose, Humana, ICT (1) (Information and Communications Technology) An umbrella term for the information technology field. See IT.

(2) (International Computers and Tabulators) See ICL.

1. (testing) ICT - In Circuit Test.
 Group, Lloyds TSB Lloyds TSB Group plc (LSE: LLOY) is a banking and insurance group in the United Kingdom. It was formed in 1995 by the merger of Lloyds Bank and the Trustee Savings Bank (TSB). The Group's head office is at 25 Gresham Street, London. , TXU TXU Texas Utilities (Electric and Gas Company)
TXU Transmitter Unit
, U.S. Cellular U.S. Cellular (NYSE: USM) is a super-regional cellular telephone provider, serving 5.8 million customers in 189 markets in 26 U.S. states. The company was created in 1983 as a subsidiary of Telephone and Data Systems, Inc. Since April 2000, John E.  Corp., iSKY and Xerox depend on IMA products and services to help grow their business. IMA subsidiaries include Buyersedge.com inc. an open market bidding system
This article concerns Contract Bridge and uses terminology associated with the game. See Contract bridge glossary for an explanation of unfamiliar words or phrases.
A Bidding system
 that enables savvy online buyers to save time and money making purchases on high value, considered merchandise, and freefire inc. the eCRM industry's first and only marketplace for free-license, component-based software. IMA is headquartered in Shelton, Connecticut Shelton is a city in Fairfield County, Connecticut, United States. History
Origins
The town was split off from Stratford in 1789, as Huntington (named for Samuel Huntington).
 and has offices and representatives worldwide. Additional information about IMA's products, services and subsidiaries can be found on the World Wide Web at http://www.imaedge.com requested via email at ima@imaedge.com or by calling 1-203-925-6800.

NOTE: IMA and EDGE are registered trademarks of Information Management Associates, Inc. Buyersedge.com and freefire inc. are trademarks of Information Management Associates, Inc. All other product and company names are trademarks of their respective companies.

Except for the historical information contained in this announcement, the matters discussed in this announcement are "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" (as that term is used in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995) that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission (the SEC). In particular, IMA draws the reader's attention to the "Risk Factors" stated in the Company's Registration Statement on Form S-1 dated July 30, 1997 and its accompanying Prospectus, the Company's Quarterly Reports on Form 10-Q Form 10-Q

See 10-Q.
 dated August 14, 1997, November 14, 1997, May 15, 1998, August 14, 1998, November 14, 1998, May 17, 1999, August 16, 1999, and November 22, 1999 the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 dated March 30, 1998 and March 31, 1999, as well as to the Company's periodic and current reports as they are filed with the SEC.
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Publication:Business Wire
Geographic Code:1USA
Date:May 17, 2000
Words:894
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