IMA Completes Launch of First Cross-Platform In-flight Video Program for Passengers on Continental Airlines; Sweepstakes Offered Within Program Draws Nearly 35,000 Participants to Win Trip to Ireland, January's Featured Destination.

SAN DIEGO -- In-Flight Media Associates, Inc. (IMA) announced today results for the first cross-platform in-flight video series now airing on Continental Airlines. The initial episode of the monthly series, entitled "Global Trends in Travel," launched on January 1st, featuring Ireland. This cross-platform program, created and produced by IMA, includes in-flight video, print, audio, online and sweepstakes elements to showcase a variety of Continental Airlines' global destinations. Nearly 35,000 sweepstakes entries were received to win a trip to January's featured destination on this first-ever program of its kind in the airline industry.

"Global Trends in Travel" is created and produced by IMA exclusively for Continental Airlines to feature travel destinations around the world that are serviced by the airline. Each featured destination in IMA's 2006 program is promoted in a main screen and movie channel in-flight video feature, a full-page print ad in Continental Magazine, using various links throughout the Continental web site and in Continental's OnePass Newsletter sent to frequent flyer members.

The monthly sweepstakes grand prize offers a free trip to the featured destination for that month (www.continental.com/for/flyaway) and ties together the entire program on all platforms, making it the first of its kind in the airline industry. Upcoming episodes already sold out by IMA for 2006 airdates will feature Puerto Rico (hosted by actor Jimmy Smits), China & Hong Kong, Scotland, Canada, Spain and others.

"We're quite proud of the overwhelming success of our cross-platform program and very pleased with the initial response to our January feature on Ireland," said Sep Joukar, CEO of In-Flight Media Associates, Inc. "Our partnership with the team at Continental Airlines helped us create a unique program that brings branding credibility to the in-flight entertainment environment and gives our featured destinations and sponsorship partners the best way possible to reach this key demographic while they are actually traveling or planning their next vacation."

In-Flight Media Associates, based in Encinitas, Calif., has created and produced original in-flight video and audio programs since 1999. IMA's show formats blend each client's branding message into the overall theme of the show to create informative and entertaining programming seen by millions of airline passengers each month. IMA also extends all client media buys with in-house creative and production services, including script development, on-location video shoots, show narration, music licensing, post-production, fulfillment and print ad support for all of IMA's in-flight shows. With several decades of combined in-flight experience, IMA has close ties with every major airline. In addition to producing video/audio/print/online features for IMA programs airing exclusively on Continental Airlines, IMA helps clients manage in-flight marketing campaigns anywhere in the world, with any airline, on any airtime schedule.