IMA Appoints New Vice President of Marketing.

SHELTON, Conn.--(BUSINESS WIRE)--July 30, 1999--

IMA (NASDAQ: IMAA) - a leading provider of enterprise customer interaction software for call center automation -- today announced the promotion of Glenda O'Neill to vice president of marketing.

O' Neill has more than four years of service with IMA in marketing and professional services. She will oversee the company's domestic and international marketing activities, reporting to James Anderson, senior vice president of worldwide sales.

The company also announced the resignation of Kian Saneii, senior vice president of worldwide marketing for IMA.

"Glenda brings a high level of leadership, experience and expertise in the enterprise software market as well as the internal workings of the Company and will continue to serve IMA well as a member of its management team," said Subbloie. "I'm excited to have a seasoned professional such as Glenda on board to guide and expand our marketing success and provide the necessary focus and direction to further position the company as a leader in the customer interaction software market."

Prior to her new position within IMA, O'Neill held several key positions in marketing and professional services in IMA and brings in-depth knowledge of IMA's products and practices to her new role. Previous to IMA, she was a director of marketing for Diagraph Corporation, vice president at Eastman Advertising and held key positions with other advertising and marketing firms.

About IMA

IMA provides world-class customer interaction software solutions and services that enable business success in the form of lasting, rewarding and profitable customer relationships. GartnerGroup ranks IMA as a leader in customer service and support systems and as a visionary in sales applications. Over 400 global organizations including Bose, Humana, ICT Group, Lloyds TSB, TXU Corp., U.S. Cellular and Xerox depend on IMA products and services to help grow their business through the process of acquiring and retaining customers. IMA has headquarters in Shelton, Conn. and development facilities in Irvine, Calif., with offices and representatives worldwide. Contact IMA at www.imaedge.com, or request information via e-mail at [e-mail], or by calling 1-800-776-0462.

NOTE: IMA is a registered trademark of IMA. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.

Except for the historical information contained in this announcement, the matters discussed in this announcement are "forward-looking statements" (as that term is used in the Private Securities Litigation Reform Act of 1995) that involve risks and uncertainties detailed from time to time in the Company's filings with the Securities and Exchange Commission (the SEC). In particular, IMA draws the reader's attention to the "Risk Factors" stated in the Company's Registration Statement on Form S-1 dated July 30, 1997 and its accompanying Prospectus, the Company's Quarterly Reports on Form 10-Q dated August 14, 1997, November 14, 1997, May 15, 1998, August 14, 1998, November 14, 1998 and May 17, 1999, the Company's Annual Reports on Form 10-K dated March 31, 1998 and March 31, 1999, as well as to the Company's periodic and current reports as they are filed with the SEC.