IGN Entertainment Survey Reveals Media Habits, Brand Loyalties of Gamers Are Changing; According to New Data Gamers Have Left the Movie Theater for the Home Theater, Ported Music Collections to iPods, Watch More FOX and Comedy Central than MTV.BRISBANE Brisbane (brĭz`bən), city (1991 pop. 1,145,537), capital of Queensland, E Australia, on the Brisbane River above its mouth on Moreton Bay. , Calif. -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a survey by IGN IGN Ignored (Status) IGN Institut Geographique National IGN Ignition IGN Instituto Geografico Nacional (Spain) IGN Imagine Games Network IGN In-Game Name (gaming) Entertainment's GamerMetrics and Research Solutions titled "Anatomy anatomy (ənăt`əmē), branch of biology concerned with the study of body structure of various organisms, including humans. Comparative anatomy is concerned with the structural differences of plant and animal forms. of a Gamer," the video game-playing population is switching to smaller digital formats for entertainment and replacing realistic TV and movies with animated and comic-based entertainment. The survey was conducted in March, 2006 through IGN.com. The "IGN Research: Anatomy of a Gamer" approached the fan's life outside of gaming in four distinct categories: Music, Movies, TV and Consumer Brands. The Music category documented a sweeping majority of this young male demographic have moved to the MP3 format, many use iPods. The research also showed that global pop sensations Gorillaz, U2 and Eminem top their playlists. Even though gamers prefer watching DVDs to the box office, FOX's 'X-Men: The Last Stand' was the most anticipated upcoming big screen release, while Disney's 'Pirates of the Caribbean: Dead Man's Chest' followed close behind. On the small screen FOX's two rowdy animated families "Family Guy" and "The Simpsons" led with Comedy Central's "South Park". Survey-takers also voted for Google (Google, Mountain View, CA, www.google.com) The largest search engine on the Web, founded by Larry Page and Sergey Brin, two Stanford University students. In 1996, they developed their "BackRub" search engine, named after its unique page ranking method (explained below). , Apple and Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) as their top brands.
Findings include:
Music
-- 46% of gamers enjoy listening to Gorillaz
-- 39% enjoy Eminem
-- 33% enjoy U2
-- 32% enjoy Kanye West
-- 30% enjoy Coldplay
Movies
-- 63% of gamers are looking forward to 'X-Men: The Last Stand'
(FOX)
-- 55% are looking forward to 'Pirates of the Caribbean: Dead Man's
Chest' (Disney)
-- 33% are looking forward to 'The Da Vinci Code' (Sony)
-- 33% are looking forward to 'Superman Returns' (Warner Bros.)
-- 31% were looking forward to 'Mission: Impossible III'
(Paramount)
Television
-- 68% of gamers watch "Family Guy" (FOX)
-- 64% watch "The Simpsons" (FOX)
-- 51% watch "South Park" (Comedy Central)
-- 26% watch "Lost" (ABC)
-- 24% watch "24" (FOX)
-- 23% watch "The Daily Show" (Comedy Central)
-- 22% watch "SportsCenter" (ESPN)
-- 21% watch "American Idol" (FOX)
-- 19% watch "Punk'd" (MTV)
-- 16% watch "House" (FOX)
-- 14% watch "Prison Break" (FOX)
Consumer Brands
The five consumer brands with the most positive impact on gamers
are:
-- Google
-- Apple
-- Coca-Cola
-- ESPN
-- Target
IGN Entertainment's network of videogame-related properties which includes IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others is the web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . GamerMetrics data is based on more than 30 million users' activity on these, and on a pool of more than half a million users volunteering which video game titles they own, want and are evaluating. IGN's complete survey summary is available at no charge to members of the press, industry analysts and clients of IGN. About IGN Entertainment IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer. markets. Collectively, IGN's properties reached 35 million unique users worldwide in the month of March 2006, according to Internet audience measurement firm comScore Media Metrix.(a) IGN's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. and one of the leading male lifestyle websites,
AskMen.com. In addition, IGN provides technology for online game play in
videogames. IGN is headquartered in the San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).The San Francisco Bay Area, colloquially known as the Bay Area or The Bay , with offices throughout the U.S. and in Montreal. About Fox Interactive Media Fox Interactive Media manages the Internet assets from all News Corp. divisions, including the highly trafficked Foxsports.com, Americanidol.com and Fox.com. News Corporation has quickly ascended to the top echelon of Internet properties with the 2005 acquisitions of Intermix in·ter·mix tr. & intr.v. in·ter·mixed, in·ter·mix·ing, in·ter·mix·es To mix or become mixed together. [Back-formation from obsolete intermixt, from Latin Media (the parent company of MySpace.com), Scout Media and IGN Entertainment. (a)comScore Media Metrix, March 2006 Worldwide data. Worldwide data cited herein represent an aggregate of 32 countries reported by comScore Media Metrix on a monthly basis. IGN Entertainment, Direct2Drive, IGN.com, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade This Article needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , GameSpy Arena and TeamXbox are trademarks of IGN Entertainment. Other trademarks and copyrights mentioned are the properties of their respective holders. |
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