IGIA Announces Launch of Instant Cover(TM) Product under Flagship IGIA(R) Personal Care Line.

NEW YORK -- IGIA, INC., (OTC: IGAI), a designer, developer, and worldwide direct marketer and distributor of innovative personal and home care items, announced today it is launching a direct sales campaign to sell Instant Cover(TM) worldwide, a cosmetic product branded under the flagship IGIA line of personal care products. The Company plans to market and sell Instant Cover directly to consumers through airings of its 28-minute television infomercial and Internet media, including its www.instant-cover.com website. IGIA also announced the start of Instant Cover product shipments to licensed direct marketers in European markets.

Instant Cover is hypoallergenic cosmetic cover make up that conceals skin blemishes; acne, age spots, birthmarks, blotches, dark eye circles, varicose veins, tattoos and more. Simple to use, Instant Cover matches and blends with all skin tones and conceals without caking, drying skin or leaving a greasy residue. The unique skin camouflage application is water and smudge resistant and specially formulated to last until removed.

The Company's personal and home care products are targeted for nationwide mass market appeal, affordability and giving value to customers. With today's announcement, IGIA is reintroducing Instant Cover, a product that was extensively distributed and generated significant sales through the fiscal year ended February 28, 2005. The majority of IGIA's $25,532,151 in revenues for fiscal year ended February 28, 2006, which increased 125.5% over fiscal 2005, was generated from sales of vacuum cleaners and tile repair kits. The Company plans for Instant Cover to produce revenues within its line of personal care products, a line that contributed a portion of the fiscal 2006 revenues.

Avi Sivan, CEO of IGIA, Inc., stated, "Instant Cover is a proven product that we have successfully marketed in the past through direct response and major mass retailers. Worldwide consumer response and loyalty to our IGIA brand has been tremendous. We are excited to launch Instant Cover back into the marketplace and this time, thanks to our live streaming video technology, we can transmit our commercial demonstration online to our web audience."

About IGIA

IGIA, Inc., through its wholly-owned subsidiaries Tactica International, Inc., Shopflash, Inc. and Kleenfast, Inc., is a designer, developer, and worldwide direct marketer and distributor of innovative personal and home care items. Its globally recognized portfolio of brands includes IGIA(R) and the registered proprietary As Seen On TV(TM) logo. The IGIA name ranks amongst the most recognizable personal care brands as cited by an industry publication. In addition, IGIA markets and sells products through TV infomercials, mass-market retailers, specialty retailers, catalogs and through http://www.igia.com.

This press release contains forward-looking statements. The words or phrases "may," "intends," "expects," "estimate," "indicate," "plans," "anticipates," "could," "if," "will," "should" or similar expressions are intended to identify "forward-looking statements." Actual results could differ materially from those projected in forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include: (a) whether IGIA and/or Tactica will obtain additional financing to adequately operate and resolve post-petition administrative expense claims following Tactica's reorganization plan becoming effective on March 28, 2006; (b) whether IGIA will have adequate credit card activity processing capacity and terms with major credit card companies and a credit card processor upon which IGIA's direct response sales operation is dependent; (c) other factors set forth in IGIA's periodic reports and registration statements filed with the Securities and Exchange Commission, which may be reviewed by accessing the SEC's EDGAR system at www.sec.gov. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. IGIA cautions readers not to place undue reliance on such statements. Unless otherwise required by applicable law, IGIA does not undertake, and IGIA specifically disclaims any obligation to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement.