IGA Worldwide Debuts Next Generation In-Game Advertising Delivery and Reporting Technology.Radial 2.0's Proprietary Enhancements Help Drive Continued Growth of the In-Game Advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. Market NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- IGA IgA abbr. immunoglobulin A IgA, n the abbreviation for immunoglobulin A. IgA immunoglobulin A. See immunoglobulin. Worldwide, Inc. the leading independent in-game advertising company, announced today the immediate availability of version 2.0 of its proprietary Radial in-game advertising technology, providing the foundation for IGA's rapid expansion across a range of immersive gaming and digital content platforms. Radial 2.0 refines and optimizes its leading array of powerful, user-friendly functionality, adding a significant arsenal of new features and capabilities for developers, publishers and advertisers including: * Adobe Flash SDK (Software Developer's Kit) See developer's toolkit and Windows SDK. SDK - Software Developers Kit (or "Software Development Kit"). to enable dynamic advertising in Flash-based games * Advanced web-based ad booking system * City-level geo-targeting resolution * Encrypted local ad cache to complement existing 2-way 1024-bit secure traffic encryption * Groundbreaking 'static advertising' SDK enabling live measurement and metrification met·ri·fy 1 tr.v. met·ri·fied, met·ri·fy·ing, met·ri·fies To put into or compose in poetic meter; versify. [French métrifier of hard-coded ads for the first time * Powerful 'live' inventory forecasting * True network redundancy with no single point of failure * 700% total increase in end-to-end traffic performance * Significantly enhanced data mining, inventory forecasting and reporting services "Radial 2.0 represents a giant leap forwards in the sophistication so·phis·ti·cate v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates v.tr. 1. To cause to become less natural, especially to make less naive and more worldly. 2. of in-game advertising delivery and reporting technology, providing IGA with a robust foundation for the future as our network reach soars past the 10 million unique user mark," said Justin Townsend, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of IGA Worldwide. "Having already reached almost 6 million consumers in 2006, we have applied lessons learned to make Radial 2.0 the most technically advanced in-game advertising delivery and reporting technology on the market," added Townsend. Radial 2.0 also builds on its reputation as the most powerful, flexible and user-friendly solution for developers, with SDK integration time falling below 2 hours and new productivity features such as individual cell tracking and automatic cell numbering significantly reducing the time needed for full implementation. "As developers we are always trying to push the boundaries of creativity and technology for our games in the time we have available," said Ahmed Boukhelifa, Producer at Eden Games Eden Games (known as Eden Studios until 2003) is a game development studio most well known for the series of games, as well as the recently released . Eden Games is currently developing Alone in the Dark 5, due for release in 2007. , developer of the Test Drive Unlimited franchise and a wholly-owned subsidiary of Atari. "We were immediately excited by IGA's technology as it allows us to keep our persistent online environment updated with real targeted ad content over the entire lifespan of the game. The SDK integration itself was completed within a single morning, and has had no negative effect on the performance of the game or our release schedule," added Boukhelifa. The previous generation of Radial has already proven to be secure and highly scalable, delivering over 10 billion registered impressions to 5.6 million users in 190 countries in the 12 months since launch, helping to establish IGA Worldwide as the premier independent in-game advertising network. Leading game titles featuring in the Radial network in 2007 include Counterstrike 1.6 from Valve Software, Battlefield 2142 from Electronic Arts, Colin McRae Colin Steele McRae, MBE (5 August, 1968 – 15 September, 2007) was a Scottish rally driver representing Great Britain. He was the 1991 and 1992 British Rally Champion and the 1995 World Rally Champion. Dirt from Codemasters, Race: The Official WTCC WTCC World Touring Car Championship (FIA) Game, from Simbin, Test Drive Unlimited from Atari and the highly anticipated 2Moons from Acclaim. About IGA Worldwide, Inc. IGA Worldwide, Inc. (www.igaworldwide.com) is the leading independent in-game advertising company helping brands to understand and exploit the rich and diverse opportunities available now and in the future. Its proprietary ad serving network, Radial, enables advertisers to target millions of engaged consumers across a wide range of platforms and genres while they play. It also provides strategic consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" including integrated product placement and promotion through its wholly-owned communications consultancy, Hive, a trading name of IGA Hive Ltd. Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Intel Capital, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the 'Breakout Company of the Year 2006' and as a 'Top Private Technology Company in the World.' |
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