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IFILM AIMS TO BE TOP MOVIE PORTAL.


Byline: Jesse Jesse (jĕs`ē), in the Bible, the descendant of Rahab, the grandson of Boaz and Ruth, and the father of David. Referring to the restoration of the Davidic monarchy, the Book of Isaiah speaks of a shoot coming from the "stump of Jesse.  Hiestand Staff Writer

HOLLYWOOD Hollywood.

1 Community within the city of Los Angeles, S Calif., on the slopes of the Santa Monica Mts.; inc. 1903, consolidated with Los Angeles 1910.
 - As other Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 sites fold or scale back, IFILM Corp. launched an expanded and redesigned site Wednesday aimed at making it the premier movie source on the Net.

By adding a detailed movie directory, reviews, theater listings and links to more than 2,000 full-length films that can be watched online, the move builds on the popularity of the Web site, which already claims nearly 2 million separate viewers each month.

``We've taken everything we've learned doing that for shorts and applied it to the broader movies so we can become the Internet movie guide to find and watch movies online,'' said Frank Voci, executive vice president of IFILM Network.

The redesign re·de·sign  
tr.v. re·de·signed, re·de·sign·ing, re·de·signs
To make a revision in the appearance or function of.



re
 was nearly a year in the making, starting months before the Hollywood-based company received $10 million in additional funding in February from its principal investors.

Those investors include Axiom axiom, in mathematics and logic, general statement accepted without proof as the basis for logically deducing other statements (theorems). Examples of axioms used widely in mathematics are those related to equality (e.g.  Ventures Inc., Eastman Kodak Company, Liberty Digital Inc., Sony Pictures Entertainment, Vulcan Ventures Inc. and Yahoo! Inc.

Yahoo!, a relatively new partner, is providing one of the new features, which calls up movie screening times at theaters in the ZIP code zip code

System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities.
 selected.

IFILM's film guide now includes 80,000 movies, offering descriptions and information on where to buy video or DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 copies if they cannot be seen on the Internet.

Fewer than 50 full-length movies were available online when IFILM was launched two years ago, said Chief Executive Kevin Wendle. Now there are more than 2,000.

While most are B-grade fare, more mainstream releases are being added as Hollywood studios look for additional outlets and revenue. No matter how the market for online movies develops, IFILM's leaders believe they can benefit by being a one-stop film portal.

``Consumers finally have a single editorial broadband broadband

Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies).
 guide to find and watch both short and feature-length films,'' Wendle said.

The films are also divided into categories like animation, sci-fi and comedy. Each category is like an individual channel offering related news, reviews, trailers and a comparison buying guide for DVDs and videos.

IFILM leaders hope the categories draw advertisers looking to reach specific audiences.

IFILM will continue to show about 3,500 short films directly from its site.

Company officials say 1.9 million separate viewers visit each month.
COPYRIGHT 2001 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Geographic Code:1USA
Date:Jun 14, 2001
Words:374
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