IDM Launches PURLs With Direct Marketing Promotions for U.S. Auto Dealers.ROCKLIN, Calif. -- Third sentence of boilerplate A phrase or body of text used verbatim in different documents such as a signature at the end of a letter. Boilerplate is widely used in the legal profession as many paragraphs are used over and over in agreements with little modification or no modification. should read: Founded in 1994, IDM (1) See identity management. (2) (Integrated Device Manufacturer) A company that performs every step of the chip-making process, including design, manufacture, test and packaging. Examples of IDMs are Intel, AMD, Motorola, IBM, TI and Lucent. is the fastest-growing direct mail company in the U.S. with over 4,000 clients. (sted Founded in 1994, IDM is the4 fastest-growing direct mail company in the U.S. with over 4,000 clients.) The corrected release reads: IDM LAUNCHES PURLS WITH DIRECT MARKETING PROMOTIONS FOR U.S. AUTO DEALERS Intelligent Direct Marketing, Inc.[TM] (IDM), a major national direct marketing company, has launched a new service called "PURLs", combining the power of the internet with direct marketing mail campaigns. PURLs, which stands for "personal URLs" gives the consumer an alternate response method. Now, along with calling or visiting the retailer, respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. can visit their own personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , VIP website designed just for them. With PURLs, IDM "builds" individual websites based on the client's specifications. What was once a standard direct mail piece now becomes a personal invitation for the consumer to visit their own website. For example, Jane Smith's mail piece would have her website up in lights enticing her to visit www.JaneSmith.CmiTestMarket.com. Once at the site, Jane is welcomed and introduced to service, products & special on-line offers. She would also be prompted to take a short on-line survey which would provide feedback to the advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase as to her intentions about making a purchase or participating in an event. The retailer is immediately provided with Jane's response and contact information capturing valuable data that would be impossible to collect if Jane chose not to visit the location. "This PURLs technology is perfect for several different applications," said Nathan Nathan (nā`thən), in the Bible. 1 Court prophet in the time of David and Solomon. He announced the oracle to David concerning his dynasty. He confronted David over David's adultery with Bath-sheba and over her husband's murder. Braly, IDM Director of Sales. "We can build campaigns for recruiting, retail, polling and many other applications. Any direct marketing campaign where feedback is valuable should explore this technology." Data shows that 33% of direct mail recipients prefer to respond online. With 82% of vehicle purchases today originating on-line, IDM will use the PURL's technology for its automotive marketing campaigns. This will allow potential car buyers the opportunity to interact with the dealership before actually visiting the car lot. ABOUT INTELLIGENT DIRECT MARKETING Intelligent Direct Marketing, Inc.[TM] is a full service marketing firm with headquarters in Rocklin, California Rocklin is a city in Placer County, California. It is a primarily residential community located north of Sacramento. It shares borders with Roseville, Loomis, and Lincoln. As of 2006, the city's population was estimated to be 50,920 people[1]. . The company has produced over 35,000 direct mail promotions for the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . Founded in 1994, IDM is the fastest-growing direct mail company in the U.S. with over 4,000 clients. For more information call (800) 368-7436 or visit www.intelligentmarketing.com |
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