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IDG to launch pub for consumer electronics sector in New Zealand.


International Data Group (Boston, MA) will begin the publication of FFWD FFWD Fast Forward  with an issue on Nov. 18. It will be produced six times a year with an initial guaranteed rate base of 15,000.

Targetd to "tech-savvy decision- makers" in the consumer electronics market, the publication's mission is to provide "unbiased buying advice and insight on the latest home entertainment and technology products" available in the New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland.  market, IDG IDG International Data Group
IDG Integrated Drive Generator
IDG Installation Design Guide
IDG Internet Discussion Group
IDG Inset Dielectric Guide
IDG International Dangerous Goods (mail, shipping) 
 said. The title is designed to assist 9, "technology gadget (1) Slang for any hardware device, typically small. Synonymous with "gizmo."

(2) A mini application that resides on a computer desktop or personal home page, typically found in the Windows environment.
 gurus in making informed buying decisions by providing previews and reviews of products including home theater An audio/video entertainment center that has a large-screen TV and hi-fi system with three speakers in the front (left, right and center) and left and right speakers in the rear. Starting in the early 1990s, video inputs were added to stereo receivers and preamplifiers.  and hi-fi systems, cell phones, digital cameras, camcorders, games and consoles, smart homes and PDAs.

It will also carry news briefs on new products, 'how-to' features and a review section on new products and their pricing. Publisher Martin Bell said the target audience is "highly receptive" to new technologies and that the new title was therefore a "perfect forum" for marketers to reach early adaptors and first-line advisors.
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:IDG to launch pub for consumer electronics sector in New Zealand.
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:8NEWZ
Date:Oct 17, 2002
Words:164
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