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IDG World Expo and the City of Boston Bring Macworld Home.

Business Editors/High-Tech Writers

Macworld Conference & Expo 2004

BOSTON--(BUSINESS WIRE)--Oct. 17, 2002

After six years in New York, world's largest Mac tradeshow returns

in 2004; will be inaugural event at new Boston

Convention & Exhibition Center

IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets around the globe, today announced that the Boston Convention & Exhibition Center (BCEC) will be home to Macworld Conference & Expo July 12-15, 2004. The tradeshow, which drew more than 58,000 attendees in July 2002 and is the world's most comprehensive Mac OS event, will remain at New York City's Jacob K. Javits Convention Center in July 2003 before becoming the first event in Boston's newest convention center the following year.

Macworld Conference & Expo spent 13 of its 18 years in Boston, before outgrowing available space distributed among three convention facilities. In 1998, Macworld was moved to New York City and, over the next few years, grew to become that city's largest technology tradeshow.

The tradeshow's homecoming was coordinated by IDG World Expo, the Office of the Mayor of Boston, the Greater Boston Convention & Visitors Bureau, the Massachusetts Convention Center Authority and a concerted effort by the city's hospitality community. With the completion of the new BCEC in 2004, Boston will again have the necessary space to accommodate the event -- this time under one roof.

"I am proud to announce that Macworld is coming back to Boston, where it was born, and where it belongs," said Mayor Thomas M. Menino. "I want to thank and congratulate all the parties that worked diligently to negotiate this milestone agreement, particularly North End native Charlie Greco. I look forward with great anticipation to July 12, 2004, when Macworld will christen the new Boston Convention & Exhibition Center. I cannot think of a more appropriate catalyst to propel our convention and hospitality industry into the new millennium."

"IDG World Expo is excited to bring Macworld back home to Boston in 2004 for its 20th anniversary," said IDG World Expo President and CEO Charlie Greco. "We have had a number of successful years in New York, but we're also eager to return to the loyal audience that's based in Boston. With the support of so many exhibitors and attendees, we are confident that Macworld will bring upwards of $40 million in revenues to the city. Mayor Menino, the Convention & Visitors Bureau and the Massachusetts Convention Center Authority deserve much credit for their hard work, which ultimately paved the way for Macworld's return."

The agreement to bring Macworld back to Boston, negotiated over the course of this summer, was designed specifically to provide tangible benefits to regionally-based businesses, Macworld exhibitors and Macworld attendees. Highlights of the agreement include:
-- Three years of secured dates in the new convention center initially, with two additional years of secured dates optional

-- Significant exhibitor discounts on exhibitor-related services, such as electrical, telephone and catering services

-- Reduced rates at a number of quality Boston hotels, with most priced at $150 per night with price caps to ensure continued savings for upcoming Macworld events

-- Specially arranged transportation services and discounts for exhibitors and attendees, consisting of local shuttles, bus transport, trains and air travel

-- A variety of promotions to generate excitement about and participation in Macworld, ranging from indoor and outdoor banner and billboard signage to hospitality support

-- Use of the city's Parkman House in the week leading up to and including Macworld

-- Use of the courtyard at the Boston Public Library for special Macworld functions

-- Special discount cards for exhibitors and attendees to be used at Boston-based dining and entertainment venues


"Macworld will return to a dramatically different Boston than it left in 1998," said Pat Moscaritolo, president of the Greater Boston Convention & Visitors Bureau. "With its new state-of-the-art convention center and significantly improved offerings, Boston will easily be able to accommodate a world-class tradeshow such as Macworld."

"This news is fabulous, and it's so fitting that a world class event like Macworld will be the first event at our brand new, world class convention center," said Gloria Larson, chairman of the Massachusetts Convention Center Authority. "In the years to come, Boston will realize a huge economic return on its investment in the convention center, and I can't think of a better way to kick that off than by bringing Macworld back to Boston in July of 2004."

"Sonnet has been a Macworld exhibitor for over 12 years, and our first Boston show was in 1991," recalls Sonnet Technologies President and CEO Robert Farnsworth. "We still have fond memories of Boston and the excitement and energy that those early Macworld shows generated. We look forward to returning to one of the Mac community's most nostalgic locales, and to enjoying the new conference facilities and the wonderful historical charm of the city of Boston."

Macworld Conference & Expo attracts Mac enthusiasts from around the globe who want to network with their peers, check out the latest products and services for the Mac and learn valuable skills from industry experts. Macworld has long been the largest technology tradeshow in San Francisco, which remains its home on the West Coast.

The next Macworld Conference & Expo will be held at San Francisco's Moscone Center, January 6-10, 2003. For more information on the upcoming event, please visit www.macworldexpo.com.

About Macworld Conference & Expo

Owned and produced by Framingham Mass.-based IDG World Expo, Macworld Conference & Expo is the world's most comprehensive Macintosh OS event. Macworld Conference & Expo showcases products and services for professionals involved in media and creative content development for corporate and home applications, as well as consumers using the Mac at home. Macworld Conference & Expo brings together the loyal base of Mac OS audiences in creative services, education, application development, entertainment, small office/home office and Internet-based environments. Macworld Conference & Expo offers professionals and consumers alike the opportunity to discover the latest developments and hottest products these markets offer. For more information, please visit the Web site at www.macworldexpo.com.

About IDG World Expo

IDG World Expo (www.idgworldexpo.com) produces IT-focused tradeshows, conferences and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. As the leading IT event management company, IDG World Expo leverages its experience and knowledge of IT-focused events and conferences, enabling technology companies to capture the attention and loyalty of influential buyers. IDG World Expo's portfolio of conferences and events includes Macworld Conference & Expo, LinuxWorld Conference & Expo, BioITWorld Conference & Expo, COMNET Conference & Expo, Integrated Security Conference & Expo and BiometricsWorld Conference & Expo. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

About IDG

IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries. Company information is available at www.idg.com.
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Publication:Business Wire
Date:Oct 17, 2002
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