IDG Publications Reach More Technology Buyers and Influencers than Competitors; 4.5 Million Business Influencers Read One or More IDG Titles.BOSTON -- International Data Group (IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) ) far outdistances its competitors in reaching technology buyers and influencers. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the 2006 IntelliQuest CIMS CIMS Courant Institute of Mathematical Sciences (New York University) CIMS Center for Integrated Manufacturing Studies (Rochester Institute of Technology) CIMS Chemical Ionization Mass Spectrometry Business Influencer Study, the combined reach of CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. , Computerworld, InfoWorld, Network World, Macworld, and PC World is 4.5 million technology business influencers(1). IDG reaches 3 million more business influencers than CMP CMP (cytidine monophosphate): see cytosine. (1) (CMP Media LLC, Manhasset, NY, www.cmp.com) Part of United Business Media, CMP is a leading integrated media company that offers a wide variety of publications and services in the information Media(2) and 1.4 million more than Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, (3). "IDG maintains its dominant position in this latest IntelliQuest CIMS study compared to results last fall," said Bob Carrigan, president, IDG Communications. "In fact, we've gained ground against our competitive set in just six months." Starting this year, IntelliQuest is conducting its CIMS survey twice a year instead of annually. Net Reach to Corporate IT Influencers The IntelliQuest study shows that corporate IT professionals are the most important influencers in the purchase of technology and that IDG is the undisputed leader in reaching these individuals. IDG reaches 55 percent more influencers than Ziff Davis and 64 percent more influencers than CMP Media.
All Corporate IT Net Reach Percentage Advantage of
Influencers(4) IDG vs. Competitor
----------------------------------------------------------------------
IDG 1,139,000
----------------------------------------------------------------------
Ziff Davis 734,000 IDG reaches 55% more
influencers than Ziff Davis
----------------------------------------------------------------------
CMP Media 692,000 IDG reaches 64% more
influencers than CMP Media
----------------------------------------------------------------------
IntelliQuest CIMS 2006 Business Study Technology advertisers want to reach the "big spenders Noun 1. big spender - one who spends lavishly and ostentatiously on entertainment; "the last of the big spenders" high roller scattergood, spend-all, spendthrift, spender - someone who spends money prodigally " and IDG delivers 62 percent of all corporate IT influencers spending over $500,000 per year and 63 percent of IT influencers spending over $1 million. IDG reaches 95 percent more "big spenders" than Ziff Davis and 51 percent more than CMP Media.
Corporate IT Influencers Net Reach Percentage Advantage of
Spending Over $500,000(5) IDG vs. Competitor
----------------------------------------------------------------------
IDG 256,000
----------------------------------------------------------------------
Ziff Davis 131,000 IDG reaches 95% more
influencers than Ziff
Davis
----------------------------------------------------------------------
CMP Media 169,000 IDG reaches 51% more
influencers than CMP
Media
----------------------------------------------------------------------
IntelliQuest CIMS 2006 Business Study
Footnotes: 1) Net Reach of Total Business Influencers based on 1x insertion insertion n. the addition of language at a place within an existing typed or written document, which is always suspect unless initialled by all parties. in CIO, Computerworld, InfoWorld, Network World, Macworld, and PC World. 2) Net Reach of Total Business Influencers based on 1x insertion in InformationWeek and Network Computing Storing and/or running applications in servers in a network. See cloud computing and network computer. . 3) Net Reach of Total Business Influencers based on 1x insertion in Baseline The horizontal line to which the bottoms of lowercase characters (without descenders) are aligned. See typeface. baseline - released version , eWeek and PC Magazine. 4) Net Reach of Corporate IT Influencers = 80172 (survey code) using insertion schedules in 1, 2, & 3 above. 5) Net Reach of Corporate IT Influencers spending more than $500,000 = 80172 and (num (20,3,10) GE#500000) (survey code) using insertion schedules in 1, 2, & 3 above. About International Data Group International Data Group (IDG) is the world's leading technology media, events, and research company. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO (Chief Security Officer) The person in charge of all staff members who are responsible for promulgating, enforcing and administering security policies for all systems within an enterprise or division. , Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's online network includes more than 400 Web sites spanning business technology, consumer technology, digital entertainment and gaming worldwide. IDG is a leading producer of more than 170 technology-related events including LinuxWorld Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services advisory services advisory services provided to the public, in their capacity as owners and managers of animals, are an important part of veterinary science. They may be provided by government bureaux, by commercial companies who deal in pharmaceuticals or animals or animal , and events. Over 850 IDC analysts in 50 countries provide global, regional, and local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately-held company, is available at http://www.idg.com. All product and company names are trademarks of their respective companies. |
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