IDC Mobile ePanel Reveals Small And Medium Businesses Switch Notebook Brands More Often.IDC's latest research in mobile devices has shed some light on the issue of brand switching among notebook users. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. recent Q1 2000 survey results from IDC's recently introduced Mobile User and Buyer ePanel program, nearly 50 percent of notebook users remained loyal to their brand when choosing their current system, while 44 percent opted for change. Overall, brand switching was more prominent at small and medium business sites than at large corporate sites. Small business notebook users often jumped ship in pursuit of increased features and functionality, while medium and large business users switched because their company switched vendors. IDC's Mobile User and Buyer ePanel program tracks user awareness, adoption, usage patterns, and requirements for an array mobile IT products and services on a quarterly basis, through online surveys of an established panel of more than 2,000 users, influencers, and buyers actively involved in mobile device solutions. As mobile vendors focus more on small and medium business opportunities, branding to those segments will be key, and may not follow the same pattern to which corporate users do. "Mobile vendors building their brand within small and medium business markets are targeting users who have a higher degree of personal choice in the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. . Product features and design carry a lot more weight here than among corporate users," says Randy The name Randy generally derives from the names Randall or Randolph (meaning wolf with a shield). Randy is used as a given name primarily in the US and Canada. Men known as Randy
Additional key findings: * 83.6 percent of companies surveyed plan to buy portable PCs over the next 12 months, with the highest percentage among medium and large businesses * 21.5 percent of companies surveyed plan to buy ultraportable PCs (those without internal floppy 1. (programming, tool) Floppy - A Fortran coding convention checker. A later version can generate HTML. See also Flow. ffccc posted to comp.sources.misc volume 12. 2. floppy - floppy disk , CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). , or DVD-ROM DVD-ROM: see digital versatile disc. A read-only DVD disc used to permanently store data files. DVD-ROM discs are widely used to distribute large software applications that exceed the capacity of a CD-ROM disc. drives) emphasizing the trend towards thinner and lighter notebooks * Windows 2000 migration plans on notebook platforms matched that of desktop platforms, with small businesses having a faster migration rate during 2000 * Cellular phone connections and Wireless PC Cards are the top solutions for users accessing email and the Web wirelessly * Awareness, interest, and intent to purchase scored high among respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. for technologies such as Bluetooth, WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. , 1394 (Firewire), and smartcards. |
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