IDC MOBILE ePANEL REVEALS USERS ARE WILLING TO FUND THE PURCHASE OF SMALLER MOBILE DEVICES.As mobile devices get smaller and offer robust functionality, users are more prone to pay for them themselves. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Q1 2000 survey results from IDC's Mobile User and Buyer ePanel program, 23 percent of mobile device users said they will personally fund the purchase of a personal companion such as a Palm or Pocket PC device over the next 12 months. In comparison, only 11 percent of users intend to fund the purchase of a notebook computer A laptop computer that weighs in a range from five to seven pounds. The term originated when laptops were routinely more than 10 pounds, and those that became lighter were placed in a special "notebook" category. In practice, notebook computer and laptop computer are synonymous. in the same time frame. These results show many users are willing to buy personal companions because they cost $500 or less. "Users are willing to pay for the devices from their disposable income disposable income Portion of an individual's income over which the recipient has complete discretion. To assess disposable income, it is necessary to determine total income, including not only wages and salaries, interest and dividend payments, and business profits, but also because of the productivity benefits the technology brings to their daily lives, whether it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have for business or personal applications," says Diana Hwang, IDC program manager, mobile research. Over the next 12 months, 37 percent of respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. said their departments would pay for their personal companions. These results show that businesses ranging from small to large are more than willing to allow employees to purchase devices that the department either outright subsidizes or reimburses. These results come from IDC's recently introduced Mobile User and Buyer ePanel program, which tracks user awareness, adoption, usage patterns, and requirements for an array of mobile IT products and services on a quarterly basis. Through online surveys of an established panel of more than 2,000 users, influencers, and buyers actively involved in mobile device solutions, IDC is well positioned to provide the industry's most timely and insightful market findings. Additional key findings: * For users in small, medium, and large businesses, the primary reason for staying with the same brand when upgrading to new devices was because they liked the brand and had a positive experience with a particular design. * 42 percent of small business users plan to use a smart phone over the next 12 months, and 57.1 percent intend to use the smart phone for both business and personal use. * 34 percent of personal companion users will access financial portals Financial Portal A website that provides a variety of financial data and information, acting as an information hub for clients who are individual investors requiring timely financial news and data to make their investment decisions. and financial news sites daily over the next 12 months. * There is a high percentage of interest, awareness, and intent to purchase products that includes both Bluetooth and WAP (1) (Wireless Access Point) See access point. (2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages. (Wireless Application Protocol) features, among the ePanel respondents. |
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