IDC Advises IT Vendors Not To Overlook The Middle Market.IDC has a message to IT vendors: Don't don't 1. Contraction of do not. 2. Nonstandard Contraction of does not. n. A statement of what should not be done: a list of the dos and don'ts. ignore the middle market. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the market research firm, the middle market - made up of companies with 100-999 employees - represents a golden opportunity. In 1999, the US middle market was 89,800 companies strong, and each spent an average of $765,400 annually on IT products and services. This means that cumulatively, US companies with 100-999 employees spent approximately $70 billion on IT in 1999. "US middle market companies are often overlooked as an important IT market amidst a·midst prep. Variant of amid. [Middle English amiddes : amidde; see amid + -es, adverbial suffix; see -s3.] the well-recognized names of Fortune 1000 corporations and the vast numbers of small businesses," says Merle merle a pattern of coat color pigmentation with dark, irregular blotches on a lighter background. Seen in some Collies and Welsh corgis. In shorthaired dogs, e.g. Great Danes and Dachshunds, the similar pattern is called dapple. Sandler, a senior analyst with IDC. "However, middle market companies exist in large numbers, and they yield weighty IS budgets, making them an important part of the US IT market." According to IDC, what is even more important than the amount the middle market spent on IT products and services is how much that amount increased from the year before - a solid 20.3 percent. IDC sees no signs of the growth letting up either as these firms embrace the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the and ebusiness initiatives or look for innovative use of IT to give them a competitive advantage. IDC research indicates the Internet is a highly regarded took at middle market companies. Nearly 96 percent of them had Internet access See how to access the Internet. in 1999. "The extent of Internet access at these companies will continue to increase. More employees and more PCs will get access," Sandler said. "Their use of the Internet is rapidly expanding beyond email and information gathering to procurement The fancy word for "purchasing." The procurement department within an organization manages all the major purchases. , project management, and customer support." Further demonstrating how important the Internet is to these firms is the fact that more than 73 percent of them have home pages. Of those who don't have a home page, two-thirds plan to create them. Approximately 20 percent of middle market companies' home pages support a sales function. IDC expects this number to increase dramatically in a very short time frame. |
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