ID Branding Guides SAIF Corporation through Holistic Reinvigoration of its Brand Culture.New Visual Identity and Redefinition Noun 1. redefinition - the act of giving a new definition; "words like `conservative' require periodic redefinition"; "she provided a redefinition of his duties" definition - a concise explanation of the meaning of a word or phrase or symbol of Vision are First Steps in Comprehensive, Long-Term Strategy for Ninety-two Year-Old Workers' Comp Company PORTLAND, Ore. -- Today, ID Branding, a full-service branding agency, announced that client SAIF Corporation has unveiled the first phase of a long-term initiative designed by ID Branding to align align (  līn),v to move the teeth into their proper positions to conform to the line of occlusion. the company's internal culture with its communication to external audiences. A new logo, updated visual identity and revamped Web site (www.saif.com) are key to the re-branding effort, the first in more than 30 years for the state-chartered workers' compensation workers' compensation, payment by employers for some part of the cost of injuries, or in some cases of occupational diseases, received by employees in the course of their work. insurance company. ID Branding's partnership with SAIF has extended deeper, however, leveraging a brand culture methodology focused on internal adoption as the first step toward establishing meaningful and sustainable bonds between a company and its audiences. "Finding a clear path to change sometimes requires working with the right partner," said Brenda Rocklin, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SAIF. "ID Branding provided the guidance we needed to more effectively project our unique identity and values in our outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. to the communities we serve. We view this as the first step in an ongoing process that will have us continuing to work with ID Branding and our key stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. ." ID Branding's engagement with SAIF began 1 year ago with an in-depth discovery period that aggregated input from SAIF employees and a sampling of external audiences, including workers, policy holders, insurance agents and healthcare providers. The resulting initiatives were introduced internally over a 6-month period through an innovative internal brand engagement campaign that incorporated roll-out materials featuring comic-book caricatures of actual SAIF employees, a three-booklet educational series about the power of branding, and the 800-person company's first-ever all-staff gathering. "Support from top management at SAIF to drive change from the inside out has been key to the success of this effort," said President and CEO Dennis Hahn of ID Branding. "SAIF employees strive every day to improve quality of life for all Oregonians. Our job was to help them celebrate this enthusiasm internally and provide them with the means to consistently deliver on their brand's promise. We feel this work will open up a whole new level of engagement between the company and its audiences." ID Branding designed a visual identity system infused with SAIF's brand promise and values. A new logo sports three distinct components, representing SAIF's dedication to the state, its workers and the Oregon economy. An inviting new color palette Also called a "color lookup table," "lookup table," "index map," "color table" or "color map," it is a commonly used method for saving file space when creating 8-bit color images. and visual vocabulary has also been introduced for the company's Web site, marketing materials and policy holder publication, Comp News. Next steps in the initiative will include public introduction of the new brand through underwriting Underwriting 1. The process by which investment bankers raise investment capital from investors on behalf of corporations and governments that are issuing securities (both equity and debt). 2. The process of issuing insurance policies. on Oregon's public broadcasting public broadcasting: see broadcasting. outlets and the development of a campaign to help the risk prevention company educate Oregonians about how to maintain a safer workplace. About ID Branding Founded in 1979, Portland, Ore.-based ID Branding is a full-service branding agency, specializing in creating integrated, strategy driven branding programs for regional and national clients, including Kodak, Microsoft, H.B. Fuller, SAIF and TriMet. Using four key disciplines - strategy, identity, management and experience - ID Branding helps clients build resonant resonant giving an intense, rich sound on percussion; exhibiting resonance. , compelling brands that turn customers into devoted fans. For more information visit www.idbranding.com |
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