ICON launches digital presentation for US Army.

ICON Creative Technologies Group has completed a stand-alone presentation for the U.S. Army's National Automotive Center (NAC) designed to educate government and industry on a new process to facilitate ongoing R&D support. The program offers the U.S. Army significant reductions in fabrication time, material costs and manufacturing costs for continued support of combat and support systems.

ICON's creative team produced a complete presentation on CD-ROM including a user interface, video and animation. Development of the video included ICON's award-winning script writers, as well as video editors who created the visual direction, the animation and editing. ICON Creative Technologies Group won last year's IABC Renaissance Award of Excellence for script writing on a prior project.

The entire video was completed without initial footage or visuals from NAC, requiring ICON's editors to build the entire presentation from the ground up. Nearly every second consisted of effects designed and animated by ICON's video editors, accompanied with a narrative voiceover. This video is the second produced by ICON Creative Technologies Group for the NAC.

ICON Creative Technologies Group is an Ann-Arbor based agency that helps customers use technology to effectively reach out to their key target audiences. Operating since 1994, ICON has served customers in the automotive, biotech, software technology and service industries. Those services include creative web development, B2B web-based data solutions, online surveys, videos and DVDs, CD-ROMs, interactive training modules, email marketing campaigns and corporate presentations.

The National Automotive Center (NAC), founded in 1992, is the DoD/Army focal point for collaborative ground vehicle research and development (R&D). The NAC, located at the Tank-automotive and Armaments Command (TACOM), is an integral part of the Army's Tank-Automotive Research, Development and Engineering Center (TARDEC). The NAC serves as a catalyst, linking industry, academia and government agencies in the development and exchange of automotive technologies. The NAC leverages government, commercial industry and academia R&D investments, and initiates shared automotive technology programs. Its primary focus is to benefit current and future military ground vehicle systems through: performance improvements, service life extensions, and reduction in ground vehicle design, manufacturing, production, operation and support costs.