ICNS and RealNames Announce Intention to Launch Keyword Registry in China; Leading Chinese Web Address Provider to Become Sole Licensee in China for RealNames Web Addressing System.Business Editors/High-Tech Writers MELBOURNE, Australia--(BUSINESS WIRE)--March 12, 2001 RealNames Corporation, the extended naming services Software that converts a name into a physical address on a network. It is similar to someone looking up a phone number in a telephone book by first and last name. Providing "logical" to "physical" conversion, a naming service can be thought of as a White Pages or Yellow Pages directory company, and Inter China Network Software Co., Ltd. (ICNS ICNS International Conference on Nitride Semiconductors ICNS International Conference on Neutron Scattering ICNS Integrated Communications, Navigation and Surveillance (NASA workshop) ICNS Integrated Communications and Navigation System ), the leading Chinese Web Address provider in the People's Republic People's Republic n. A political organization founded and controlled by a national Communist party. of China, have signed a letter of intent to establish ICNS as the exclusive PRC Keyword Registry and provider of Keyword Web addresses in China. ICNS, which has for the last two years provided the PRC market with Keyword-like 100% Chinese language-based Web Addressing services through their subsidiary 3721.com, will evolve its business to focus primarily on the registration of RealNames Keyword Web Addresses, which they expect to become the next generation global Internet addressing standard. ICNS is the vanguard of the Internet in the PRC with its services offered through most Chinese portals and over 200 local ISPs. ICNS reaches 90 percent of the country's Internet users who use its Chinese Web addresses four million times a day. These numbers are expected to dramatically increase as ICNS begins licensing Keywords and as Chinese becomes the number one Web language by 2007 (source: "The Future: Will it Work?" Macleans Magazine, August 21, 2000.) Chung-wen Chow, the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ICNS said, "We look forward to negotiating a final contract in the next few weeks to become the PRC Keyword Registry and begin registering Keywords in China. The Keyword system allows us local control and management of our namespace A collection of names for a particular purpose. Typically, each name is unique. For example, tables in a relational database must all have unique names. A Windows workgroup that uses the original NetBIOS naming system requires a different "made-up" name for each computer and printer in as well as early entry into a global partnership with RealNames, which we believe is providing the world with the next standards-based Internet naming and navigation system A GPS-based electronic system in a car or truck that provides a real time map of the vehicle's current location as well as step-by-step directions to a programmed destination. See GPS and vehicle tracking. ." Keywords are an extension to the domain name system. Similar to domain name resolutions being built on top of IP addresses, Keyword resolutions are the next generation addressing layer built on top of domain names and URLs. Because they are based on common names and don't contain the wwws, slashes and dot "something" endings of URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. addresses, Keywords are easier for people to remember and use. They work across all languages, character sets, and Internet-enabled devices. Unlike multilingual dot com dot com - com names, which consist of Roman characters at the beginning and end of an address (www and .com) with Chinese characters sandwiched between, Keywords can be all in Chinese characters and without any punctuation. As the independent manager of the Keyword Registry in the PRC, ICNS will be responsible for building a Registrar channel to sell Keywords directly to individuals and companies. The Keyword system will enable ICNS to retain local control of the PRC namespace, managing its own unique language needs as well as local government and regulatory issues, while developing new revenue streams. "The success of 3721 and ICNS have already proven a huge market among Chinese businesses for simple, Chinese language-based Web addresses," said Keith Teare, founder and CEO of RealNames Corporation. "By licensing Keywords, they now have the added benefits of becoming part of a worldwide system that is providing the next Internet naming and navigation standard, and one that works across Internet-enabled devices. We are delighted to be partnering with them in what is fast becoming one of the most important markets in the world." About ICNS and 3721.com Inter China Network Software Co., Ltd. is an Internet software technology and infrastructure services company. Its Chinese Web Address service enables people to navigate the Internet more intuitively through natural language, including Chinese characters. Inspired by a Chinese idiom phrase "no matter what, 3 by 7 is 21," the company launched its website www.3721.com in June 1999, highlighting its goal as "No matter what, 3721 makes Internet browsing easy and simple for Chinese people The following is a '''list of famous Chinese-speaking/writing people. Note in Chinese names, the family name is typically placed first (for example, the family name of "Xu Feng" is "Xu"). ." 3721's vision is to shorten the distance between an average person and the Internet by integrating the Internet with normal daily life. To this end, 3721 is joining efforts with companies in other countries to enable natural language navigation around the world. About RealNames Corporation RealNames Corporation is a global infrastructure provider of Keywords, a superior Web naming and navigation platform that improves on the existing Domain Name System. Keywords replace complicated URLs with simple names and brands and work in the consumer's native language, making the Internet easier to use. The RealNames Keyword system has been integrated into Microsoft's Internet Explorer Microsoft's Web browser, which comes with Windows starting with Windows 98. Commonly called "IE," versions for Mac and Unix are also available. Internet Explorer is the most widely used Web browser on the market. It has also been the browser engine in AOL's Internet access software. browser and is available for integration into the Openwave(TM) Mobile Access Gateway, as well as in leading search and portal sites. Like domain names, RealNames Keywords are available through a Registry/Registrar worldwide channel. Founded in 1996, RealNames is based in Redwood City Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif., with offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , London, Hamburg, Tokyo and Seoul. For more information, please use Keyword: RealNames to visit our Web site. Note to Editors: RealNames, RealNames System, RealNames Service, Real Name Service and RNS RNS Regulatory News Service (UK stock market) RnS Rinnovamento Nello Spirito (Italian: Renewal in the Spirit) RNS Ribonukleinsäure (German: RNA) RNS Residue Number System are either service marks or registered service marks of RealNames Corporation. |
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