ICE and Sonic Solutions Team to Accelerate MPEG-2 Encoding.

Business/Technology Editors

NAB2000

Booth #S5531

WALTHAM, Mass.--(BUSINESS WIRE)--April 10, 2000

Product to debut in summer 2000; integrated with Sonic's DVDit!

and DVD Fusion product lines and shipped as standard with ICE's

BlueICE solutions for accelerated digital video finishing and

distribution

ICE, the leader in accelerated digital video solutions for the desktop, and Marin, CA-based Sonic Solutions (NASDAQ: SNIC), the leading provider of DVD publishing solutions, announced a partnership to accelerate or "ICE" Sonic Solutions' celebrated MPEG-2 encoding technology, the format most widely used today for repurposing digital video to DVD-ROM. The Sonic - ICE product will make superfast, high-quality MPEG-2 video encoding a standard feature on ICE's Basic BlueICE and Ultra BlueICE hardware cards that power ICE's entire line of hardware/software solutions. ICE'd MPEG-2 encoding will integrate seamlessly with Sonic DVD Fusion for Avid and Media 100 users, and Sonic DVDit! for the easiest way to publish on DVD. The Sonic - ICE collaboration means significantly faster MPEG-2 encoding and a competitive edge in meeting the surging demand for creating video, presentations, training materials, or other multimedia content on DVDs. The ICE'd MPEG-2 encoding will be provided to ICE customers as an affordable upgrade, further leveraging their ICE investment for publishing their work to DVD titles. ICE and Sonic Solutions announced their collaboration at today's National Association of Broadcasters (NAB) show in Las Vegas in ICE's booth #M7045 and Sonic Solutions' booth #S5531.

Repurposing digital video into high-quality interactive DVD titles usually requires investing in dedicated MPEG-2 hardware or waiting for long encoding times. Sonic Solutions pioneered innovative and yet affordable tools that retained all the high-quality of MPEG-2 output without the high price tag. By placing Sonic's MPEG-2 technology 'On ICE,' Sonic Solutions and ICE offload the computationally intensive steps of MPEG-2 encoding to ICE's award-winning BlueICE hardware, and help professionals gain new-found time in the production process that was formerly spent waiting for files to encode. Sonic DVDit! and Sonic Fusion customers who own Basic BlueICE or Ultra BlueICE hardware can take advantage of the new improved encoding speed using the ICE board - without changing their production workflow.

Save Outsourcing Fees, Drive More Revenues 'On ICE'

"As DVD publishing becomes more affordable, more video professionals will need to encode high-quality MPEG-2 for DVD distribution," said Mark Ely, director of product marketing at Sonic Solutions. "We're eager to work with ICE to add amazing speed to MPEG-2 encoding so ICE customers can ride the DVD trend and reap a competitive advantage by repurposing projects to DVD at a great time- and cost-advantage."

"We are excited to offer Sonic's high-end DVD Transcoder as an integral part of the ICE family of solutions," said Fady Lamaa, director of product marketing at ICE. "By applying ICE's hardware/software acceleration technology to Sonic's high-quality software encoder, we dramatically speed the conversion of video content to MPEG-2 for DVD, enabling thousands of ICE users to publish their video content on DVD. Working 'On ICE,' our customers get a decided revenue and profitability edge over the competition because our customers can do the same high-quality work at a far lower cost structure, and readily publish it in today's hottest formats."

About Sonic Solutions

Based in Marin County, California, Sonic (http://www.sonic.com) is the leading manufacturer of solutions for DVD publishing and interactive, streaming video on the Internet. Sonic DVDit! (http://www.dvdit.com) is the first application for DVD authoring targeted at consumers and corporate video producers, and is bundled with major video editing, capture, encoding and media production systems. Streaming DVD is the first interactive technology based on DVD for content distribution over the Internet. Sonic DVD Creator and DVD Fusion are the most widely-used systems for professional DVD publishing, and are installed worldwide at major studios, post production facilities and in corporate marketing departments. SonicStudio HD is the leading digital workstation for preparing audio for release on CD and the first for creating content for the new DVD-Audio format. Sonic is also a full voting member of the DVD Forum, the standards-setting body for the DVD format.

About ICE

Founded in 1994 and based in Waltham, MA, Integrated Computing Engines (ICE) is a leader in accelerated digital video solutions for desktop video capture, special effects, finishing and distribution and is used extensively by professional producers of video, film, Web graphics, DVDs, CD-ROMs, and other moving images. The ICE hardware/software architecture easily integrates into standard Mac(r)OS and Windows (r) NT platforms, turning desktops into affordable super-fast systems. ICE is privately held and has strategic relationships with SCP Private Equity Partners L.P., Citicorp, and Compaq Computer Corporation.

EDITOR'S NOTE: All ICE news releases are available via the ICE Home Page at http://www.iced.com. The Internet provides an easy way to find information about all ICE products and services. "ICE" and its products are trademarks of Integrated Computing Engines, Inc. Sonic Solutions, Sonic, DVDit!, and DVD Fusion are trademarks of Sonic Solutions. All other trademarks and registered trademarks are the property of their respective owners.