ICE Announces Final Cut Pro 'On ICE'.Business/Technology Editors NAB2000 WALTHAM, Mass.--(BUSINESS WIRE)--April 10, 2000 The industry's most complete, Mac-based, finishing solution; extends high-end features of Final Cut Pro with real-time uncompressed SDI (1) (Serial Digital Interface) A physical interface widely used for transmitting digital video in various formats. For electrical transmission, it uses a high grade of coaxial cable and a single BNC connector with Teflon insulation. video, superfast effects and graphics treatments, MOTU MOTU Master(s) of the Universe MOTU Mark of the Unicorn (audio hardware) MOTU Mobile Technical Unit MOTU Mobile Organizational/Ordnance Technical Unit MOTU Mobile Operational Test Unit synched audio ICE, a leader in accelerated digital video solutions for the desktop, announced Final Cut Pro 'On ICE,' a breakthrough uncompressed editing and finishing solution that is the industry's most complete, cost-effective finishing solution now available on a Mac. Final Cut Pro 'On ICE' turns a Power Mac G4 into a high-end professional finishing solution by seamlessly integrating Ultra BlueICE hardware, BlueICE SDI Video card, ICE's superfast effects, and MOTU's 1224 digital audio system. As Internet video Video material obtained from the Internet. It may refer to streaming video from real time broadcasts, streaming archival material or downloading video files for watching later, all of which are viewed on the computer. heightens professionals' interest in working with highest-quality uncompressed formats, ICE's Final Cut Pro 'On ICE' offers an unmatched competitive advantage with complete uncompressed video finishing power on a lower cost-of ownership system - a total, uncompressed solution including ICE's celebrated effects and graphics treatments along with the highest quality audio. Final Cut Pro 'On ICE' allows professionals to work smarter and create astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, quality work, at lower cost to their customers and greater margins to their firm. ICE customers already using Basic and Ultra BlueICE hardware-based products can add Final Cut Pro 'On ICE' as an affordable upgrade, extending the value of their ICE'd investment across all their content creation needs. The Ultra edition of Final Cut Pro 'On ICE' lists for $10,995 and is targeted for release in June 2000. Other configurations and upgrade pricing will be made available at a later date. ICE announced Final Cut Pro 'On ICE' at today's National Association of Broadcasters (NAB) show in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , booth #M7045. A seismic paradigm shift A dramatic change in methodology or practice. It often refers to a major change in thinking and planning, which ultimately changes the way projects are implemented. For example, accessing applications and data from the Web instead of from local servers is a paradigm shift. See paradigm. is occurring in the video industry as more powerful desktop applications like Final Cut Pro allow technology-savvy companies to seize new business away from competitors by working smarter and at lower cost. In the year since its debut, Final Cut Pro and its flexible and intuitive interface have caught the attention of video professionals everywhere - including post-production studios, independent producers and corporate groups. Video professionals are clamoring for more ways to leverage the desktop's cost-advantage without sacrificing quality. ICE is at the forefront of this industry change by providing accelerated digital video technology that readily integrates into popular desktop applications such as Final Cut Pro 'On ICE'- as a serious alternative or complement to their costly turnkey solutions. High-End Features Professionals Love, in a Real-Time, Uncompressed Environment Working at the speed of ICE, Final Cut Pro 'On ICE' users capture footage in real-time with the highest quality uncompressed SDI video, that is fast becoming an industry standard, with synchronized 24-bit AES / EBU EBU European Broadcasting Union EBU English Bridge Union EBU Enterprise Backup Utility (Oracle 7) EBU European Boxing Union EBU European Board of Urology EBU Electronic Business Unit EBU Equivalent Billing Unit EBU Engine Build Unit audio. They choose from a palette of renowned superfast ICE'd filters to apply effects on the fly as they edit - effects that render at speeds rivaling high-end proprietary solutions. The ICE hardware in Final Cut Pro 'On ICE' can be leveraged for other ICE'd applications such as Adobe After Effects on ICE for compositing, Media Cleaner Power Suite for compression, and this summer's ICE'd version of Sonic Solutions' MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 2 compression for DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. - creating a complete ICE'd suite for their entire video post-production needs. "We use the combination of Final Cut Pro and After Effects 'On ICE' to edit our shows and produce eye-popping graphics and animations on tight deadlines," said James Peebles James Peebles may refer to:
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , operators of the Oxygen women's lifestyle cable and Internet channels. "We are committed to pushing the envelope of digital video for on air television and the Internet. I'm eagerly awaiting the debut of Final Cut Pro "ON ICE" and the high-end capabilities it's going to bring to the Final Cut Pro environment." "We see an increasing focus throughout the digital video industry on developing complete solutions that work together seamlessly," said Wanda Meloni, president of M2 Research, an Oakland, California-based market research firm whose video editing See nonlinear video editing and video editor. systems research appears at www.digitalmedianet.com. "ICE's integration of desktop editing systems with graphics functionality is an affirmation of this growing trend, enabling a new community of creative professionals to take advantage of high-end performance at lower prices." "Final Cut Pro continues to rewrite the metrics for ease and value among Mac users, and ICE is a natural partner to it," said Bob Sullivan, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of ICE. "ICE has built a strong following among professional video creators by adding features and performance to Adobe After Effects, and we intend to follow the same business strategy with Final Cut Pro 'On ICE.' We see a convergence between video editing, compositing and special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. functionality as many shops work to streamline their internal business processes. Best-of-breed solutions like Final Cut Pro 'On ICE' help innovative firms go to the next level in productivity, customer satisfaction and incremental revenue opportunities." Final Cut Pro 'On ICE' Ultra Edition includes: --Ultra BlueICE - ICE hardware that powers the exceptional desktop performance for this and other ICE'd applications creating motion graphics, visual effects, and web streaming media. --BlueICE SDI Video Add-on Daughter Card -- allowing Final Cut Pro users to capture, edit and print to tape with the highest quality uncompressed video in real-time. They do so using the professional features in Final Cut Pro such as frame accurate deck control and batch capture with support for larger than two Gigabyte files. --ICE'd Visual Effects -- a palette of over 50 ICE'd visual effects for adding transitions, color correction, and today's hottest blurs and light effects for title treatments---effects that render superfast through the acceleration of the Ultra BlueICE hardware. --Mark of the Unicorn Hardware For Pristine 24 bit Audio -- includes the MOTU 1224, a 24-bit digital audio recording system with 8 balanced TRS See traffic engineering methods. TRS - term rewriting system analog in/out plus stereo AES/EBU (Audio Engineering Society/European Broadcasting Union) A professional serial interface for transferring digital audio from CD and DVD players to amplifiers and TVs. AES/EBU is typically used to transmit PCM and Dolby Digital 5. , as well as the Digital Timepiece, a universal synchronizer for SMPTE (Society of Motion Picture and Television Engineers, White Plains, NY, www.smpte.org) A professional society for motion picture and TV engineers with more than 9,000 members worldwide. It prepares standards and documentation for TV production. , digital audio, and video systems. Together, MOTU's 1224 audio interface and Digital Timepiece synchronizer allow ICE users to transfer 24-bit, broadcast-quality digital audio in and out of their Final Cut Pro workstations with continuously resolved, frame-accurate synchronization between audio and picture. Advanced features include 0.1% pull-up/pull-down for film-to-video transfers and laybacks. "MOTU audio hardware adds incredible value to Final Cut Pro 'On ICE' because it offers broadcast-ready features and performance at a price that will make your jaw drop," said Jim Cooper, MOTU's director of marketing. "MOTU is smashing price/performance expectations for desktop digital audio in the same way that ICE is smashing them for desktop digital video, so I view this as a ground-breaking partnership." About ICE Founded in 1994 and based in Waltham, MA, Integrated Computing Engines (ICE) is a leader in accelerated digital video solutions for desktop video capture, special effects, finishing and distribution and is used extensively by professional producers of video, film, Web graphics, DVDs, CD-ROMs, and other moving images. The ICE hardware/software architecture easily integrates into standard Mac(R)OS and Windows (R) NT platforms, turning desktops into affordable super-fast systems. ICE is privately held and has strategic relationships with SCP (1) (Service Control Point) A node in an SS7 telephone network that provides an interface to databases, which may reside within the SCP computer or in other computers. Private Equity Partners L.P., Citicorp, and Compaq Computer Corporation (company) Compaq Computer Corporation - The largest US manufacturer and vendor of IBM PC compatible personal computers and servers. Compaq was started in 1982 by three ex-Texas Instruments employees. Quarterly sales $2499M, profits $210M (Aug 1994). http://compaq.com/. . EDITOR'S NOTE: All ICE news releases are available via the ICE Home Page at http://www.iced.com. "ICE" and its products are trademarks of Integrated Computing Engines, Inc. Apple, Final Cut Pro and Quick Tim are registered trademarks of Apple Computer. MOTU, Digital Timepiece are trademarks of Mark of the Unicorn, Inc. All other trademarks and registered trademarks are the property of their respective owners. |
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