IBS Signs Convergence Advertising Campaign with BellSouth RealPages.com.

Business Editors

NEW YORK--(BUSINESS WIRE)--Aug. 14, 2000

Internet Broadcasting Systems, Inc. (IBS, http://www.ibsys.com), the company leading the convergence of local TV and the Internet, today announced that it has signed BellSouth RealPages.com(TM), the leading online yellow pages directory in the Southeast, to a convergence advertising campaign that will incorporate on-air and online advertising across five local Web Channels and their partner television stations in the IBS network. RealPages.com is among the first advertisers to combine the power of television and Internet advertising across multiple stations and network affiliations on the IBS network.

The stations include WPBF (ABC) in West Palm Beach, FL; WESH (NBC) in Orlando, FL; WPLG (ABC) in Miami, FL; WDSU (NBC) in New Orleans, LA; and WYFF (NBC) in Greenville, SC. RealPages.com, provider of the deepest, richest local yellow pages content in the Southeast, now reaches users and potential users of its Internet directory service through on-air advertising and via the local Web Channels of these leading local news stations. This also means that RealPages.com will be providing its small business advertisers with even more exposure to consumers as a result of the new campaign.

BellSouth is the second Regional Bell Operating Company to sign up with IBS as an advertising partner. Pacific Bell has been running convergence advertising campaigns on KCBS (CBS) Channel2000 in Los Angeles since 1998.

"We are excited to be working with IBS," said Beth Suitt, senior advertising manager from BellSouth IntelliVentures. "RealPages.com is an innovator in our field and we seek alliances with other innovators and leaders. With IBS, we get the dual benefits of advertising on-air and online with the dominant local news stations in these markets."

Convergence advertising combines the reach and power of television with the personal interactivity of the Internet. Advertisers gain presence on top-ranked local television stations and highly trafficked local news Web sites. IBS is the first company to combine the widest reaching medium - television -- with the fastest growing medium -- the Internet -- and offer it to advertisers through leading local news channels across the nation. IBS' mission is to create a "new network" of dominant local news Web Channels for its partner stations to provide viewers with in-depth news and information.

IBS also recently announced that it has signed a major sponsorship and advertising deal with Lawoffice.com, part of the West Legal Directory, a service of West Group, a division of Thomson International and one of the largest legal players in the world.

"Our network of dominant local news Web Channels will provide great reach for RealPages.com as a multi-market convergence partner," said Andy Goldman, executive vice president of sales and business development, IBS. "Our programs with RealPages.com, and with WestLaw, are more evidence that what we are doing is working - offering our advertising partners a unique medium to reach their audiences, while we successfully drive cash via the Internet to our broadcast partners."

About IBS

IBS is the first and largest network of local Web Channels -- Web sites that combine the "must-know" local content of the dominant TV station in a top market with a broad range of Web services, backed by extensive promotion from the station. IBS is launching local channels across a total of 50 markets, including 29 of the top 50, primarily with top-ranked stations. In the last month alone, IBS has launched local channels in New Orleans, Detroit, Milwaukee, Greenville, Montreal, Halifax and Winnipeg. IBS is launching across the U.S. in partnership with Hearst-Argyle Television (NYSE: HTV), Post-Newsweek Stations, a division of The Washington Post Company (NYSE: WPO), McGraw-Hill Broadcasting Group, a unit of The McGraw-Hill Companies (NYSE: MHP) and across Canada with the CanWest Global (NYSE: CWG) network.

Since launching its first site in 1996, IBS has been recognized for excellence in online journalism by major organizations like the National Press Club, The Associated Press, and the Society for Professional Journalists. In addition to IBS' broadcasting partners, other investors in IBS include InfoSpace (Nasdaq: INSP) and St. Paul Venture Capital.

About BellSouth

BellSouth RealPages.com(sm) produces new, multimedia products for BellSouth Corporation including The Real Yellow Pages ONLINE(sm), The Real White Pages ONLINE(sm), BellSouth(R) AdReach(sm) Service and BellSouth Info by Voice. RealPages.com is the winner of the Kelsey Group 1999 Lisa Award for best regional on-line directory.

BellSouth (NYSE: BLS) is a $26 billion communications services company. It provides telecommunications services, Internet, data services and e-commerce applications, wireless communications, cable and digital TV, and online and directory advertising to more than 40 million customers in 18 countries worldwide.

NOTE: For more information about BellSouth, visit our Web page at: http://www.bellsouth.com/