IBM and Oracle Cooperation And Partnership Program at International Developers Opportunities Conference in Brazil.CANELA, Brazil--(BUSINESS WIRE)--Aug. 14, 1996--IT industry giants IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Oracle presented programs of cooperation and partnership with Brazilian software houses today at the second annual International Developers Opportunity (I DO) Conference at the Hotel Laje de Pedra Conference Center. In the middle day of the three-day event three-day event a competition in the pleasure horse sport comprising usually one day each for dressage, cross country and show jumping. , some 200 developers, independent software vendors (ISVs) and officials from Brazilian universities and government heard presentations and exchanged viewpoints with executives from leading worldwide IT companies. The I DO Conference is presented by SOFTEX 2000, a public-private initiative to increase worldwide export of Brazilian software, and organized by SOFTSUL, its outpost in Porto Alegre Porto Alegre Port and city(pop., 2005 est.: city, 1,386,900; metro. area, 3,978,263), southern Brazil. Located along the Guaíba River near the Atlantic Ocean coast, it was founded c. 1742 by immigrants from the Azores. It was first known as Porto dos Casais. . "IBM views Brazil as a very large and exciting market opportunity, and we are here in force to reaffirm our commitment to doing business with software developers in Brazil," said Patricia M. Byers of Fort Lauderdale Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla., Manager of OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and and Solution Provider Marketing in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. for IBM. In IBM's morning-long presentation, Byers said the company is offering a "total package, from state-of-the-art development tools available on-demand via the Internet and including support in helping establish a market for software applications developed in Brazil." Byers introduced IBM's Solution Catalog, a new on-line service offering tools, advice, and a marketing-oriented exchange of ideas with other software development organizations around the world. "Brazilian Portuguese is one of five supported languages for the Catalog, along with English, Spanish, French and German, for this new service, the Solution Catalog," she said, "because IBM highly values the market opportunity in Brazil today, and the even larger market we can forge with Brazilian developers together for tomorrow. IBM brought four people to the I DO Conference because there is money to be made by working in partnership here in Brazil creating applications and applets for the IT marketplace that is growing larger and faster than at any time in history, spurred onward by the popularization pop·u·lar·ize tr.v. pop·u·lar·ized, pop·u·lar·iz·ing, pop·u·lar·iz·es 1. To make popular: A famous dancer popularized the new hairstyle. 2. of the Internet and the World Wide Web." The afternoon session featured a presentation by Fernando Moutinho of Sao Paulo, Director of Commercial Partnerships for Oracle. "You are not just Oracle's customers, you are also our valued partners in marketing and profit," Moutinho told the interested audience. "Oracle wants to encourage your development of vertical markets and applications, and then partner with you in seeking business and making sales. "Oracle has a strong market share and dominant position in Brazil today," Moutinho said, "and we plan to further increase our position by cooperating with the large, talented and very creative development community here. The future of Brazilian software development has never been brighter, and as a worldwide IT leader, Oracle is very committed to this marketplace and in helping Brazilian developers create and market their solutions around the globe." Tomorrow, the final day of the Conference, representatives of IBM, Microsoft, Intel and Novell will deliver presentations. Attendees previously heard a keynote speech from David Card, Director of Software Research for IDC of Mountain View, Calif., from Borland, from the JavaSoft division of Sun Microsystems, and a presentation on market trends and the future for Brazilian developers from Dr. Carlos Caldas DaSilva, Director of the U.S. Outpost of SOFTEX 2000 in Pembroke Pines, Fla. Dr. DaSilva detailed plans for the distribution of Brazilian software via the SOFTEX Mall on the Internet, and formation of a U.S. software publishing arm of the organization. Organizations supporting the second annual I DO Conference include: CNPq, the national scientific and development council for research and technology, FINEP FINEP Financiadora de Estudos e Projetos (Portugese; Brazil) , which helps finance technology products in Brazil; SEPRORS SEPRORS Sindicato Das Empresas de Informática/RS (Information Technology Businesses Union/Rio Grande do Sul) , the sponsor of IT activities in the State of Rio Grande do Sul Rio Grande do Sul (rē`  grän`dĭ th s , SEBRAE SEBRAE Serviço Brasileiro de Apoio às Micro E Pequenas Empresas , the small business administration in Brazil, and IBM. CONTACT: David A. Kaminer in Canela, R.S. Brazil +011 51 54 282-4300 this week (914) 684-1934 in U.S. next week |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion