IBM and Online Insight Revolutionize Sales and Marketing Effectiveness with Web Services.Business Editors ATLANTA--(BUSINESS WIRE)--Jan. 7, 2003 Superior Sales Interactions and Marketplace Simulations Instantly Deployed to Every Channel, Partner, and Broker - Driven by Real-Time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. , First-Hand Insights into Customers' Personal Preferences Creating the right e-business infrastructure to accelerate business, take advantage of evolving markets, and meet changing customer requirements, requires innovation and leadership. To help companies build, grow and deploy e-business strategies, Online Insight, Inc. today joins IBM's Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term. on WebSphere program and is announcing plans to offer the Online Insight Sales and Marketing Effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). (SME (1) (Small and Medium-sized Enterprise) See SMB. (2) (Subject Matter Expert) An individual who is well-versed in the policies and procedures of a particular department or division. ) suite with Web services based on IBM's WebSphere(R) software. "Working with companies like Online Insight to provide complementary solutions for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) WebSphere software is part of our commitment to deliver leading-edge e-business integration solutions," stated Scott Hebner, Director of Marketing, IBM WebSphere software. "The extension of Insight Sales(TM), Insight SalesPro(TM) and Insight Intelligence(TM) for WebSphere will further enable companies to manage mission-critical applications for optimal performance." This initiative allows Online Insight clients to consistently deploy best sales practices across all direct and indirect sales channels. New partners, sales agents, and products are immediately best-practice enabled. Additionally, every "customer conversation" conducted using Online Insight's SME suite provides detailed insight into the reasons why a customer makes a particular purchasing decision. This customer insight is captured and serves as a "virtual focus group," allowing future marketing and product development efforts to be driven by forward-looking customer preferences rather than by outdated out·dat·ed adj. Out-of-date; old-fashioned. outdated Adjective old-fashioned or obsolete Adj. 1. market research and demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. . Online Insight's marketplace simulation technologies are also included, removing limitations on where or how marketplace simulations with "what-if" scenarios are accessed. This achieves a truly global collaboration Working together on a project. See collaborative software. of sales and marketing strategies. "Online Insight is pleased to enable clients to profit from their best selling practices instantly across every selling channel," said Dr. Bradley S. Fordham, Chief Technology Officer at Online Insight. "The addition of web services to our offering supports our vision to create a global understanding of real-time customer preferences across the full selling-partner network at all times through the widest possible array of enterprise technologies." Online Insight provides comprehensive sales and marketing effectiveness (SME) solutions that enable businesses and their customers to understand, in real-time, the personal preferences, priorities and purchasing motivations of these customers across multiple channels. The SME suite is comprised of Insight Sales(TM), Insight SalesPro(TM) and Insight Intelligence(TM). IBM's WebSphere software includes the broadest support for Web Services standards - a key part of the on-demand environment - that allows computing computing - computer systems to communicate, regardless of disparate platforms and programming languages. The relationship between the two companies makes Online Insight's best-of-breed sales and marketing functionality easily accessible across all corporate-owned and business-partner managed systems anywhere on the globe. About Online Insight, Inc. Online Insight, Inc. is the only provider of solutions that enable companies to understand, in real-time, the preferences, priorities and purchasing motivations of customers across multiple channels. Ideal for complex selling environments, Online Insight helps companies improve their sales and marketing effectiveness, enabling them to close more business, in less time, at a lower cost. As most relationship management solutions make assumptions based on dated demographic and historical transactional information, only Online Insight answers the crucial "WHY" question behind purchase motivations. Customer and partner alliances include Accenture, Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. , Wachovia, BB&T, Etrade, Millennium Chemicals Millennium Chemicals Inc is a U.S. based chemical company. The business was established in 1985. It was a subsidiary of British conglomerate Hanson plc at one time, but was demerged on 1 October 1996, when it became an independent listed company. , WestWayne, Net Bank and ProAct Technologies. For more information, call 770-508-1440 or visit www.onlineinsight.com. Editor's note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : (R) Indicates a trademark or registered trademark of International Business Machines Corporation. |
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