IBM and ModaCAD Announce OEM Agreement; ModaCAD Furthers E-Commerce Strategies With IBM's Visual Search Capabilities.LOS ANGELES--(BUSINESS WIRE)--Nov. 12, 1998--ModaCAD Inc. (Nasdaq/NMS:MODA MODA Ministry Of Defense and Aviation (Kingdom of Saudi Arabia) MODA Maine Oil Dealers Association (Brunswick, ME) MODA Mission Operations and Data Analysis (usually seen as MO&DA) MODA Mode a ) and IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Thursday announced an OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and agreement enabling ModaCAD to use IBM Research's award-winning Query By Image Content (QBIC QBIC Query By Image Content QBIC queries based on image content QBIC Cubic Format ) visual-search software to further its e-commerce strategies in the fashion industry. QBIC allows users to search large visual databases by selecting image qualities such as color, layout, and texture, without being limited by subjective queries using only text. Developed by scientists at IBM Research IBM Research, a division of IBM, is a research and advanced development organization and currently consists of eight locations throughout the world and hundreds of projects. , QBIC boosts key word searches by producing graphical matches and finding images or videos with similar visual properties as the source image, ranked according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. mathematical measures. "Ease of use is a critical element in searching for fashion online. Traditional databases using only text words are not efficient at pairing consumers with the items they are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ," said Maurizio Vecchione, ModaCAD's president and chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. . "Incorporating QBIC alongside ModaCAD's e-business content managers and visually rich 3-D imagery will provide more reasons for consumers to look to ModaCAD's sites and recently announced Web e-commerce strategies when searching for fashion and apparel on-line," Vecchione added. "Including QBIC's powerful visual search capabilities into ModaCAD's creative and realistic online fashion showcases is sure to give consumers a more productive and enjoyable online shopping experience," said Dragutin Petkovic, manager of Visual Media Management at IBM's Almaden Research Center The IBM Almaden Research Center, located near San Jose, California, is one of IBM's largest research centers, specializing in both basic research in material science and applied research in computer storage, where many refinements and improvements were made in hard disc drive , San Jose, Calif. QBIC's automatic indexing feature also makes it easy for Web-site developers to produce effective e-business applications for the world market because it eliminates both the cost and complexity of describing subjective visual qualities accurately in dozens of different languages. Creating a new standard in online comparison shopping for fashion and apparel, ModaCAD's technologies can locate fashion products conveniently by precise customized searches based on criteria such as gender, apparel category, material type, brand name, color, and even preferred care instructions. ModaCAD's technologies also incorporate a zoom-viewing function, allowing consumers to view items close-up in order to inspect the fabric, stitching, buttons, and other details that help users decide to purchase apparel on-line. ModaCAD is a premier developer and supplier of digital content management technology enabling advanced product visualization for electronic commerce. For the past 10 years it has leveraged its core, patented rendering technology into a variety of electronic merchandising products primarily targeted at the home design, home furnishings, apparel and industrial design industries. IBM (www.ibm.com) is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. IBM software offers the widest range of applications, middleware and operating systems for all types of computing platforms, allowing customers to take full advantage of the new era of e-business. IBM Research operates in eight locations worldwide: Yorktown Heights, N.Y.; San Jose; Rueschlikon, Switzerland; Yamato, Japan; Haifa, Israel; Beijing; Austin, Texas; and Dehli, India. More information on QBIC is available at http://wwwqbic.almaden.ibm.com. |
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