IBM SELECTS RAINMAKER SYSTEMS TO INCREASE REVENUES FROM SOFTWARE SUBSCRIPTION CONTRACTS.Rainmaker Rainmaker An employee of a brokerage firm who brings a large amount of wealthy individuals or corporations to the brokerage firm's client base. Notes: Rainmakers are usually compensated very well for their efforts (or connections). Systems, Inc. (Nasdaq: RMKR), a leading outsource provider of Internet-enabled sales and marketing services, has announced that IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (NYSE NYSE See: New York Stock Exchange : IBM) will use Rainmaker's Contracts Renewals Plus(SM) (CRP C-reactive protein (CRP) A protein present in blood serum in various abnormal states, like inflammation. Mentioned in: Pelvic Inflammatory Disease CRP, n.pr See C-reactive protein. ) service to cost-effectively increase renewals of tens of thousands of select software subscription contracts for middleware Software that functions as a conversion or translation layer. It is also a consolidator and integrator. Custom-programmed middleware solutions have been developed for decades to enable one application to communicate with another that either runs on a different platform or comes from a software on IBM's AS/400 and iSeries, the world's most popular multi-user commercial business computers, with 700,000 shipped worldwide. IBM's software subscription contracts ensure that customers have the latest enhancements to the covered software. Integrating rapidly into IBM's own sales and marketing infrastructure, Rainmaker's CRP service will extend the capabilities of IBM's internal teams and enable them to focus on other business priorities. "Smart companies like IBM recognize that software subscriptions enable customers to get the most from their existing software investment and represent an opportunity for companies to increase revenue from existing customers -- two key issues especially in today's economy. However, developing in-house expertise and systems to sell and renew these contracts can be very expensive and time consuming," said Michael Silton, chief executive officer for Rainmaker Systems. "With Rainmaker's turn-key outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. model, IBM can leverage our existing investment in smart business processes, innovative technology and experienced professionals to cost-effectively increase their contract revenues and extend customer relationships." Rainmaker will serve as a bridge between IBM, its customers and resellers to deliver integrated sales and marketing services, utilizing the Web, phone, direct mail and fax. Rainmaker will help customers understand the value of keeping their contracts current and prompt them to renew. |
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