IBM Press.IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Press c/o Pearson Technology Group 801 East 96th Street, #300, Indianapolis, IN 46240-3759 1-800-428-5331 www.phptr.com/ibmpress Network and systems engineers have three very technical, important references to consult in IMB Press's latest publications. Mike Moran and Bill Hunt's Search Engine Marketing, Inc.: Driving Search Traffic To Your Company's Web Site (0131852922, $49.99) discusses search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden and how to develop an effective marketing program for a business. From creating site standards which code best to search engine routines to automating reports, indexing sites, selecting links and keywords and more, Search Engine Marketing, Inc. is for any building a more effective site: one which actually will get hits. The second edition of David E. Bellagio and Tom J. Milligan's Software Configuration Management Strategies And Ibm Rational Clearcase Rational ClearCase is a software tool for revision control (configuration management, SCM etc) of source code and other software development assets. It is developed by the Rational Software division of IBM. : A Practical Introduction (0321200195, $49.99) is for the project team which wants to manage changes more quickly and effectively. Here are the basics for understanding SCM (1) (Software Configuration Management, Source Code Management) See configuration management. (2) See supply chain management. concepts, IBM's UCM model, and ClearCase: all chapters written with the project manager/developer in mind. An excellent technical reference. Sandip Lahiri's RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. Sourcebook (0131-851373, $39.99) is for any developer who wants more depth and detail on wireless RFID systems. Author Lahiri is an RFID Solution Architect with IBM, and has developed many of its training courses. He's therefore the perfect author to produce RFID Sourcebook, packed with details on business flows, designing solutions for RFID, discussions of its pros and cons pros and cons Noun, pl the advantages and disadvantages of a situation [Latin pro for + con(tra) against] , and more. |
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