IBM Plays Against Microsoft's Applications Slide.Microsoft Corp's slide into business applications is irresistible, and it is unnerving un·nerve
tr.v. un·nerved, un·nerv·ing, un·nerves
1. To deprive of fortitude, strength, or firmness of purpose.
2. To make nervous or upset. ISV (Independent Software Vendor) A person or company that develops software. It implies an organization that specializes in software only and is not part of a computer systems or hardware manufacturer. partners who are turning to alternative platform providers including IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Corp.
That's according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Scott Hebner, vice president of marketing and strategy for IBM's ISV and developer relations - speaking at IBM's Rational user conference in Dallas, Texas “Dallas” redirects here. For other uses, see Dallas (disambiguation).
The City of Dallas (pronounced [ˈdæl.əs] or [ˈdæl. - who said partners are unwilling to compete against Microsoft.
Hebner told ComputerWire approximately 300 projects using IBM's DB2 Express in 2003 came from a Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System. heritage.
"It means they are moving from SQL Server or supporting both," Hebner said. Hebner claimed 900 ISVs joined IBM's PartnerWorld Industry Networks during the last four months.
"We have a pull because IBM is a resurging company, but Microsoft has also been pushing them [ISVs]," he said. Hebner drew a parallel between Microsoft's entry into business applications, through the Great Plains acquisition, with database giant Oracle Corp's transition into applications during the 1990s.
"A lot of ISVs decided to move from Oracle's database to DB2 because they didn't want to compete with a partner," said Hebner. He said platform vendors moving into applications ultimately consolidate and expand their presence, meaning they come into competition with partners. "It's a slippery slope 'slippery slope' Medical ethics An ethical continuum or 'slope,' the impact of which has been incompletely explored, and which itself raises moral questions that are even more on the ethical 'edge' than the original issue - once you get into the applications business you can't get out," he said.
IBM makes great play of the Microsoft threat to help win ISV support. IBM provides DB2, WebSphere, Notes and Domino, which it positions as platform products for ISVs to build on, rather than compete directly against ISVs by entering the applications business. IBM claims between 60,000 and 90,000 partners.
Microsoft recently caused uncertainty for ISVs serving business applications, by revealing it had held talks to acquire ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. giant SAP AG. Microsoft's ERP focus is currently restricted to SMBs, and any purchase of SAP would represent a move into enterprise-class ERP.
To calm ISV nerves, Microsoft moved to reassure business applications partners with an online posting saying it remains committed to the SMB market, and therefore is a limited threat, through the existing Microsoft Business Solutions unit.
Former Microsoft executive Brad Silverberg, meanwhile, last week noted Microsoft's partners are turning to non-Windows platforms because they do not see how to build a business in the new areas markets Microsoft is entering.
Silverberg's comments came as Microsoft's company chief executive Steve Ballmer attempted to rally partners at the annual partner conference in Toronto, Canada, by evangelizing the opportunities for partners building products using Windows.
Hebner, though, said yesterday that ISVs are now being asked to choose between .NET and open standards, adding a commitment to .NET means companies risk facing potential future competition from Microsoft in the channel.
Value Added Resellers presented with a choice of backing either a Microsoft Customer Relationship Management product, against another ISV's CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. products, for example, are likely to pay attention to Microsoft, hurting partners' business.
"The argument about what platform ISVs adopt is less about technology, it's more about business and economics," Hebner said.