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IBM Lowers Prices Up to 20 Percent on Pentium II/MMX Business PCs; Customers Benefit From Savings Generated by Inventory and Distribution Leadership.


RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--(BUSINESS WIRE)--March 19, 1998-- IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries)  (a) today reduced prices on its best-selling Intel Pentium (b) II commercial desktop computers by up to 20 percent, and by up to 13 percent on business PCs featuring Intel's MMX (MultiMedia EXtensions) A set of 57 additional instructions built into the Pentium MMX chip for improved multimedia and modem performance by performing mathematical operations on multiple sets of data at the same time (see SIMD).  (b) technology.

The IBM PC 300GL, introduced last month, is now priced at just $1,099 (1), and features a 233 MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc.  (2) Pentium II processor, 16 MB (3) of SDRAM (Synchronous DRAM) A type of dynamic RAM (DRAM) memory chip that has been widely used since the late 1990s. SDRAM chips eliminated wait states by dividing the chip into two cell blocks and interleaving data between them. , and a 2.5 GB (3) hard drive.

"Unlike companies cutting prices only on older systems, IBM is also offering significant savings on our hottest-selling Pentium II based models," said Rod Adkins general manager, IBM Desktop Systems. "We will continue to assert our leadership and ensure that the cost savings we've realized through our channel initiatives are passed on to our customers."

Reductions of up to 13 percent were taken on the award-winning PC 300GL and PC 300PL featuring MMX technology, with prices now starting at $839 (1). In addition, IBM lowered prices on its popular General Business Series monitors by as much as 14 percent. For example, the G51, 15-inch color monitor now starts at $239 (1). This follows price reductions earlier this week of up to 36 percent on selected Flat Panel models.

IBM's aggressive pricing results from cost efficiencies achieved under its Advanced Fulfillment Initiative (AFI AFI American Film Institute
AFI Awaiting Further Instructions
AFI Armed Forces Insurance
AFI A Fire Inside (band)
AFI Air Force Instruction
AFI Australian Film Institute
AFI Agencia Federal de Investigación
). By improving everything from product design and parts procurement, to forecasting, assembly and delivery, AFI is lowering product inventories and generating savings which are passed on to customers.

IBM offers the most highly managed PCs in the industry. The PC 300GL features IBM's widely imitated Wake on LAN (Local Area Network) A communications network that serves users within a confined geographical area. The "clients" are the user's workstations typically running Windows, although Mac and Linux clients are also used.  (a) technology (4) and is supported by IBM LANClient Control Manager (a) (LCCM LCCM LANClient Control Manager
LCCM Life Cycle Cost Management
LCCM Life Cycle Cost Model
LCCM Low Cost Competent Munitions
LCCM Legal and Complex Case Management
LCCM Licentiate, Curwen College of Music
LCCM Lightweight Communications for Combat Medics
) software. Together, IBM's Wake on LAN and LCCM enable customers to perform a wide range of tasks remotely and unattended, such as updating BIOS and CMOS settings, installing an operating system image, and powering-off the system.

All IBM PC 300GL and PC 300PL models come pre-loaded with Windows NT (c) or Windows 95.

For more information visit IBM at www.ibm.com/pc/desktop

-0-

(a) Trademark or registered trademark of International Business Machines Corp.

(b) Trademark or registered trademark of Intel Corp.

(c) Trademark or registered trademark of Microsoft Corp.

-0-

(1) Estimated reseller price. Resellers set their own prices, so prices may vary.

(2) MHz only measures microprocessor internal clock speed, not application performance; many factors affect application performance

(3) MB equals one million bytes when referring to hard disk space, and GB equals one billion bytes. Accessible capacity may vary.

(4) Requires purchase of IBM Wake on LAN-enabled network interface card sold separately

CONTACT: Ray Gorman

919/254-7037

rgorman@us.ibm.com

or

Tim O'Malley

914/766-3824

tomalley to·mal·ley  
n. pl. to·mal·leys
The soft, green liver of cooked lobster, considered a delicacy.



[Galibi tamali.]

Noun 1.
@us.ibm.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 19, 1998
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