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IBM LAUNCHES TELEVISION CAMPAIGN FOR OS/2 VERSION 2.0

 IBM LAUNCHES TELEVISION CAMPAIGN FOR OS/2 VERSION 2.0
 WHITE PLAINS, N.Y., Aug. 17 /PRNewswire/ -- IBM's (NYSE: IBM) new OS/2(A) Version 2.0 will hit the airwaves tomorrow in an aggressive television campaign designed to raise the visibility of the company's advanced operating system with personal computer users.
 The 30-second advertisement will run for six weeks on a variety of network programs, including the U.S. Tennis Open, Good Morning America and 20/20, and cable outlets such as CNN, ESPN and A&E.
 "New Heart" advises, "If a computer's at the heart of what you do, OS/2 should be at the heart of your computer."
 "We're always looking at ways to expand the OS/2 user base and feel television affords us this opportunity," says Michael Coleman, vice president, IBM's National Distribution Division.
 The OS/2 2.0 print campaign continues in PC trade publications, consumer and general press, national and local newspapers, as well as the Prodigy on-line information service. A new print advertisement with the headline, "You'll Never Need One of These With OS/2" and a picture of a crash helmet, breaks today.
 OS/2 2.0 is IBM's 32-bit operating system that supports DOS, Windows(B) and OS/2 applications in a single package. This advanced platform offers true multitasking -- allowing concurrent execution of multiple software programs -- and enables users to choose from tens of thousands of applications.
 The OS/2 TV and print campaigns are produced by Lintas: New York.
 (A) -- Indicates trademark or registered trademark of the International Business Machines Corporation.
 (B) -- The following is a trademark of indicated company:
 Windows (Microsoft Corp.)
 -0- 8/17/92
 /CONTACT: Keith J. Lindenburg of IBM, 914-642-5363/
 (IBM) CO: IBM Corp. ST: New York IN: CPR SU:


TS -- NY040 -- 0471 08/17/92 11:36 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 17, 1992
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