Printer Friendly

IBM IS EXCLUSIVE ADVERTISER IN A TIME MAGAZINE SPECIAL ISSUE ON THE NEXT MILLENNIUM

 IBM IS EXCLUSIVE ADVERTISER IN A TIME MAGAZINE
 SPECIAL ISSUE ON THE NEXT MILLENNIUM
 WHITE PLAINS, N.Y., Sept. 28 /PRNewswire/ -- IBM is the exclusive advertiser in TIME Magazine's, Beyond the Year 2000, unveiled today. The special issue takes a look at the trends and developments that are expected to impact life in the year 2000 and beyond.
 "TIME's special millennium issue is an excellent platform for IBM to showcase its strategic image print campaign," said James C. Reilly, general manager, communications, IBM United States. "Thematically, it also complements the changes taking place in IBM that are positioning us to continue our leadership into the 21st century."
 "We are happy that our plans for this project appealed so much to IBM that it offered to become the sole advertiser for this issue," said Henry Muller, managing editor, TIME Magazine.
 IBM is running 14 different ads in the millennium issue for a total of 28 pages. There are five product ads as well as seven ads from an image campaign called "Marketview," which discusses the fundamental changes within IBM.
 An eight-page insert and a back cover ad were developed just for the issue. The insert shows individual photographs of young children from around the world, symbolizing the people who will shape the future. The only copy is the child's name, the parent's or grandparent's name, the name of their country and the tag line; "The 21st Century Is Already Here. IBM." The youngsters are children or grandchildren of IBM employees. The theme of children inheriting the earth is echoed in the back cover ad.
 Promotional advertising for the issue includes a 30-second TV spot that will run for one week starting today on ESPN, Arts & Entertainment and the Discovery Channel. Billboard advertising also is scheduled for major airports and commuter rail lines in Chicago, New York and San Francisco during October.
 Beyond the Year 2000 is being mailed today to TIME subscribers and is projected to reach more than 23 million readers in the United States.
 -0- 9/28/92
 /CONTACT: Ray Meurer of IBM, 914-642-5412; or, Robert Pondiscio of TIME Magazine, 212-522-5196/
 (IBM) CO: International Business Machines Corp.; Time Magazine ST: New York IN: CPR SU:


LR -- NY020 -- 3863 09/28/92 09:47 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 28, 1992
Words:375
Previous Article:FIRST HARRISBURG BANCOR DECLARES DIVIDENDS
Next Article:GULF CANADA RESOURCES LIMITED - LARGE SOUTH SUMATRA GAS FIND CONFIRMED
Topics:


Related Articles
THE MILLENNIUM TO PROVIDE GLIMPSE OF THE 21ST CENTURY; IBM AND TIME ANNOUNCE MARKETING PARTNERSHIP FOR SPECIAL ISSUE OF TIME MAGAZINE
NEWSWEEK JOINS AMERICA ONLINE
08:30 6/24
GNN ANNOUNCES PARTNERSHIPS TO DELIVER SERVICE, FUNCTIONALITY AND MEASUREMENT TO WEBCRAWLER ADVERTISERS
SPORTS ILLUSTRATED, IBM AND ACOG ANNOUNCE STRATEGIC THREE-WAY ONLINE PARTNERSHIP FOR THE 1996 CENTENNIAL OLYMPIC GAMES
PC Computing Newsstand Supplement Strategy Spurs Strong Advertiser Support, Reader Interest
ZD Internet Magazine Debuts with Top Advertiser on Board
PAPERS PREPARE FOR NEW YEAR WITH ADS, COPY Four ad directors outline plans to win advertising and readers with Jan. 1 specials.
Gateway Outdoor Advertising Announcing Acquisition of Double Decker.
Winmag.com Announces Winners of Its Annual Win100 Awards.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters