IBM INTRODUCES NEW NETVISTA BRAND OF PERSONAL COMPUTING DEVICES.IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) (a) announced a new brand of personal computing Refers to users working on their own computers rather than a terminal to a mainframe. Sometimes, the term refers to using computers at home for work and/or entertainment in contrast to business use only. See personal computer. devices - next-stage PCs, Internet access See how to access the Internet. devices and thin clients. The highly-styled NetVista(a) line is the company's most dramatic and significant roll out of desktop technology since its first PC almost 20 years ago. The IBM NetVista The IBM NetVista name has been used for several different products. Software Suite Introduced in April 1996 as a client-server software suite, with the server software running on OS/2, and the client software on Windows 3.1 and Windows 95. family is distinguished by stylish matte-black designs, featuring high-resolution flat-panel screens. NetVista is the first line of PCs and devices designed from the ground up for fast, high-bandwidth Internet access, easy set-up and simplified use. In a move to legacy-free designs, many NetVista models feature a menu of next-generation technology like universal serial bus See USB. (hardware, standard) Universal Serial Bus - (USB) An external peripheral interface standard for communication between a computer and external peripherals over an inexpensive cable using biserial transmission. , 256-bit encryption and wireless LAN capabilities. NetVista is built for a new and evolving era in personal computing, a time when fast and easy access to the Internet matters most. In this environment, what the device does becomes more important than what is inside it, and the value of NetVista is IBM's ability to match the right device to the customer's vision of what that device might do. IBM plans to invest more than $100 million in marketing and advertising campaigns to support NetVista. In addition, IBM will be introducing several NetVista-related support and service programs, such as a monthly subscription for a full suite of software, services and hardware. In another example, a NetVista home-office solution will bring "big-business" benefits, such as firewalls, to home users. In the last two weeks, IBM has announced discussions with AT&T, Fidelity Investments, Lycos, SBC (1) (SBC Communications Inc., San Antonio, TX, www.sbc.com) A large, national telecommunications company that grew from a multitude of local and regional companies, including Southwestern Bell, Pacific Bell and Nevada Bell, into a single, unified brand by 2002. and Bell Atlantic to pilot the IBM NetVista Internet appliance with businesses who are trying to reach their customers with customized-branded content and services. |
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