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IBM ANNOUNCES THE AVAILABILITY OF THE IBM ULTIMEDIA TOOLS SERIES

 IBM ANNOUNCES THE AVAILABILITY OF THE IBM ULTIMEDIA TOOLS SERIES
 ATLANTA, Nov. 10 /PRNewswire/ -- IBM (NYSE: IBM) announced today the availability of the first products offered by the IBM Ultimedia(A) Tools Series -- a partnership of IBM and 15 other premier multimedia Independent Software Vendors (ISVs). The Tools Series is a key component in IBM's strategy to bring comprehensive multimedia solutions directly to its customers.
 It is the goal of the Tools Series to provide innovative software tools to multimedia application developers that help them in each stage of the development process, and to provide an operating environment in which development tools can be mixed and matched in a seamless, interoperable fashion.
 The IBM Ultimedia Tools Series products offer an opportunity for multimedia application creators/developers to select from more than 30 multimedia tools which will aid in unifying the industry by following a common architecture which was defined by the Tools Series partners. These partners include MacroMedia, AimTech, Assymetrics, Mammoth Micro, Fractal, Humancad, Vision Imaging, and Allen Communications, among others.
 "The IBM Ultimedia Tools Series addresses several important requirements of the multimedia industry," said Lee Reiswig, assistant general manager, IBM Personal Systems Programming. "These include the emergence of multimedia tools' standards, more cost-effective multimedia application development, and improved access to the wide variety of innovative application development tools."
 These products address the various elements of multimedia application development, editing and implementation, and run on either OS/2 2.0 (with Multimedia Presentation Manager/2/A/), Windows 3.1 or Windows 3.0 (with Multimedia Extensions), or DOS operating environments. They are intended for all user skill levels: casual, advanced and professional.
 An interactive tools CD-ROM is available to help the user decide which tools he will need. It includes a multimedia tutorial, glossary, and working models of all Ultimedia Tools Series products.
 "IBM is proud to be the first to offer what is virtually an endless set of options with the Tools Series," said Michael A. Braun, assistant general manager, IBM Multimedia. "This allows the user to pick and choose the development tools that best suit their individual needs."
 The architecture is a set of implementation agreements defined by the Ultimedia Tools Series Technical Committee, which allow Tools Series products to work together with compatibility and consistency. Results generated through the committee -- which is composed of members from various ISVs and IBM -- are published in the IBM Ultimedia Tools Series architecture document. This document defines: file exchange through the use of standard file formats; standard techniques used for data manipulation and invoking of tools; and common look and feel through user access standards.
 The architecture of the Ultimedia Tools Series is designed to standardize communication between applications and the multimedia hardware, communication between applications and the user, and communication between applications.
 These tools offer a full range of authoring, as well as content, creation, capture and editing facilities. Capabilities include video, audio, animation, still photography, painting, music and text, to provide high quality multimedia applications.
 The products fall into five categories:
 -- Authoring tools -- permit the developer to integrate text, sound, graphics and motion video into a multimedia production. IBM's Storyboard Live!(A) 2.0 and UM Builder/2(A), and Network Technology's MEDIAscript(B) are three examples of authoring tools products.
 -- Graphics tools -- such as Color Tools(B) from Time Arts, Professional Draw from Gold Disk, ZSoft's PhotoFinish 2.0 and IBM's UM Workplace/2(A) and UM Perfect Image/2(A) -- include paint and draw programs that enable the user to create still graphics, images and special effects. Other programs enable the developer to manipulate digitized photographic images.
 -- Animation tools -- including Autodesk's Animator Pro(B), and Multimedia Explorer(B), enable the developer to add motion to graphics.
 -- Audio tools -- such as Turtle Beach Systems' Wave(B) for Windows, include capture and edit programs that enable the user to record sound and modify it and Passport Design's Master Tracks Pro 4(B) MIDI Sequencer adds a musical dimension to your multimedia application.
 -- Video tools -- are used to capture digital video images from their original source and edit them. Personal Picture Processor(B) from Montage is one example.
 There are additional categories of software used to enhance multimedia development. "Canned" video, audio, animation and special effects are available to let even occasional multimedia producers look like pros without spending an unrealistic amount of time and money.
 Multimedia productions are multi-level and multi-dimensional in scope, so templates are available to assist the business user in easily creating a production by providing a framework that can be customized.
 IBM Ultimedia Tools Series packages will offer collections of leading IBM and third-party multimedia development tools, optimized in complementary groupings for particular market segments. For developers, the packages will offer the advantage of a "one-stop shop" for the specialized tools best suited for their development of multimedia titles, applications and presentations.
 All IBM Ultimedia Tools Series products are available through MediaSourcery(B), Inc. In addition, each Tool Series vendor -- both IBM and the ISVs -- will continue to offer its products through existing channels. MediaSourcery, Inc. has contracted with IBM to provide dedicated services, including order fulfillment, for the Ultimedia Tools Series.
 Prices for Ultimedia Tools Series products will be available upon request. For more information or to order, contact MediaSourcery, Inc. at 800-228-ULTI, or a local IBM Authorized Remarketer.
 (A) -- Indicates a trademark or registered trademark of the International Business Machines Corporation.
 (B) -- Indicates a trademark or registered trademark of the following companies: Autodesk, Inc., Turtle Beach Systems, Inc., ZSoft, Inc., Network Technology, Inc., Time Arts, Inc., Gold Disk, Inc., Passport Designs, Inc., Montage Group, Inc., and MediaSourcery, Inc.
 -0- 11/10/92
 /CONTACT: Jim Keller, 914-642-5472, or Chris Clough, 914-642-5372, both of IBM/
 (IBM) CO: International Business Machines Corp. ST: New York IN: CPR SU: PDT


CK -- NY039 -- 9177 11/10/92 10:18 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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