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IBM'S MULTIMEDIA PUBLISHING STUDIO ACCELERATES PUSH FOR NEW ALLIANCES

 ATLANTA, Jan. 20 /PRNewswire/ -- IBM's Multimedia Publishing Studio today announced plans to accelerate new alliances for producing multimedia CD-ROM software -- ignoring previously competitive business roles and non-compatible computer platforms.
 The studio now operates within IBM's recently formed Fireworks Partners, a separate business unit.
 Paul Evans, managing publisher of the Atlanta-based publishing studio, said his studio's mission is to develop and publish software that reflects the growing convergence of information processing and entertainment -- in essence, combining the software and recording industries.
 "Our goal," he said, "is to establish the Multimedia Studio name as the pre-eminent label for this evolving new 'infotainment' media."
 Evans said the shift of his group to IBM's Fireworks Partners will "speed introduction of the 'next generation' of multimedia programs for both the commercial and consumer marketplaces."
 According to industry analysts, software development, sales and services currently represent the fastest growing segment of the information systems industry.
 Evans pointed out that the studio will both develop original titles and publish titles developed by third parties.
 "The Multimedia Publishing studio," he added, "will be at the forefront of Fireworks Partners' efforts to establish new partnerships and alliances and to assist promising pioneering multimedia services under development by entrepreneurs outside IBM."
 Evans noted that his staff is now evaluating hundreds of inquiries from MacIntosh software developers, for example, who are interested in marketing their programs to DOS-based users. The Multimedia Publishing Studio recently exhibited its capabilities at the MACWORLD Exposition in San Francisco.
 Evans said his studio already is marketing more than 100 software titles from some of the nation's foremost developers, through a direct mail program launched last fall.
 The Multimedia Publishing Studio also develops its own multimedia software titles on a variety of hardware platforms.
 During the past six months alone, the studio has created a dozen new software titles for use with Sony Corporation of America's new Multimedia CD-ROM Player, utilizing CD-ROM XA (Extended Architecture) technology.
 This technology provides high fidelity sound, graphics, text and 15- frame per second video on a compact LCD screen.
 "We will work with any hardware manufacturer of software firm to help develop exciting new multimedia applications for any type of system," Evans said.
 "We plan to leverage the technological and marketing strengths of IBM to assist other companies in extending multimedia software and hardware packages into new areas of the home, the office and classroom."
 Software produced by the Multimedia Publishing Studio is carefully designed for specific target markets and currently ranges from six to 180 hours of interactive material.
 Best known of the Studio's products are the interactive multimedia programs, "Columbus: Encounter, Discovery and Beyond" and "The Illuminated Books and Manuscripts," which combine learning with entertainment -- linking classroom technology with the visual appeal of television and film.
 Introduced in the fall of 1991, the two sophisticated, multimedia programs are now being used by thousands of students across the country.
 Each represents some 180 hours of interactive study and provides the opportunity to experience a wide variety of multimedia learning activities -- in a process described by Business Week magazine as "a whole new way for kids to learn."
 "Our goal," Evans said, "is to quickly commercialize leading edge multimedia products through the development of quality software titles. To accomplish this, we're creating partnerships with numerous software and hardware companies."
 Additional information on the studio's programs can be obtained from either Jim Mediate or Dene Rantin, at 404-238-3000. Or, write the Multimedia Publishing Studio, 4111 Northside Parkway, Atlanta, GA 30327.
 -0- 1/20/93
 /CONTACT: Terry Jenkins of Britt Productions, 404-988-9957, for IBM/


CO: International Business Machines Corporation; Fireworks Partners;
 Multimedia Publishing Studio ST: Georgia IN: CPR SU:


RA-TG -- AT007 -- 7075 01/20/93 16:33 EST
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Date:Jan 20, 1993
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